10 February 2010
Spicy new brew to tempt your taste buds

St Austell Brewery has launched a delicious new ale designed to add it a bit of spice to the lives of real ale fans across the South West.

Cockleroaster - ¬¬ a delicious chilli and chocolate infused stout – is the first new beer in an exciting seasonal ale programme launched by St Austell Brewery for 2010.

The Brewery has teamed up with the award-winning South Devon Chilli Farm to create Cockleroaster, which is a 4.5 % abv ale.

The rich dark stout is brewed with pale and roasted malt with lashings of dark chocolate and finely chopped chillis are added at the final stage of the brewing process to add the subtle spicy flavour.

First trialled at the Celtic Beer Festival, Cockleroaster, was a big hit with ale lovers and was one of the first to sell out, so the beer should be a popular addition on the bar alongside St Austell Brewery’s award-winning ales.

This year sets to be an exciting and busy time on St Austell Brewery’s brewing calendar as it unleashes, more regularly, a number of new seasonal ales. St Austell Brewery’s Head Brewer, Roger Ryman, said: “We’re really excited about launching Cockleroaster, the first of many interesting and innovative seasonal ales that we’ll be introducing throughout 2010.

“We’re delighted to have been able to team up with another South West producer to create Cockleroaster, which is a delicious ale which brings together two very different flavours that complement each other perfectly. Despite its strength, the ale is quite light in body. Customers should taste the chocolate as the main flavour and get a subtle taste of chilli with the aftertaste.”

Roger added: “I’ll be brewing a beer each month during the year to tantalise the taste buds of ale lovers across the South West so there’s lots to look forward to coming from St Austell Brewery this year.”

Steve Waters, Co-owner, South Devon Chilli Farm, said: “Its been great to team up St Austell Brewery and help create this new and exciting ale. We pride ourselves on growing delicious fresh chillis from our farm in Loddiswell, near Kingsbridge and so it is great to be working with another South West producer who is equally as passionate about the quality of its products.”

Cockleroaster will be available in select St Austell Brewery pubs across the South West and available to free trade customers.


Ends
February 8, 2010

Notes to editors:

Photography: Steve Waters, South Devon Chilli Farm; Marc Bishop, St Austell Brewery’s Trade Marketing Manager and Jason Nickels, South Devon Chilli Farm.

South Devon Chilli Farm

For more information about the South Devon Chilli Farm, visit: www.sdcf.co.uk
St Austell Brewery
www.staustellbrewery.co.uk

• St Austell Brewery is this year celebrating winning the ultimate pub industry accolade after being crowned the UK’s Regional Brewer of the Year. The Brewery beat off competition from some of the biggest names in the business to clinch the top title at The Publican Awards 2009.
• Founded in 1851, St Austell Brewery is known to be one of the oldest businesses in Cornwall
• It is one of only 30 Independently Family Owned Brewers in the UK.
• The company owns 174 pubs.
• It is the South West’s largest wholesale distributor of beer, ciders, wines, spirits and soft drinks, serving more than 3,000 free trade accounts, from pubs, clubs, restaurants, hotels and other licensed outlets in Cornwall, Devon, Somerset and Dorset.
• The company employs up to 1,000 people including part-time and seasonal staff.
• The company brews five main cask ale beer brands: Tribute, Proper Job, Tinners, IPA and HSD.
• The bottled beer range consists of HSD, Tribute, Proper Job, Admiral’s Ale and Clouded Yellow.
• The company markets its cask ales nationally.
• The company also distributes a full range of national brands of beers and minerals and a full range of wines and spirits under the Walter Hicks label.
• The company is a recognised centre of excellence for training, accredited by the British Institute of Innkeeping (BII), offering a wide range of courses to people who work in the licensed trade.


For further information, please contact:
Jeremy Mitchell John Casey
Director of Marketing & Communications Deborah Clark Associates
St Austell Brewery PR on behalf of St Austell Brewery
Tel: 01726 627149 Tel: 01208 77900, e-mail: john@dca-pr.co.uk
e-mail: Jeremy.Mitchell@staustellbrewery.co.uk