18 February 2010
Purity teams up with Urban Coffee Co.

Two of Purity’s award-winning beers are now available at Birmingham’s popular Urban Coffee Co, which recently received a license to sell alcohol.

From today (Wednesday 17th February), customers of the independent coffee shop, located in Church Street, in the city’s Colmore Business District, will be able to enjoy bottles of Mad Goose and Pure Ubu along with their cappuccinos and mochas.

Paul Halsey, Managing Director of Purity Brewing Co, said: “Purity and Urban Coffee are a fantastic match. We’re both independent companies looking to take on the big boys in our respective industries. We also share a common passion to provide the public with premium quality products, as well as a service that offers distinction, approachability and integrity.

“Both Purity’s beers and Urban Coffee are innovative, fresh and funky brands, which appeal a wide group of people. I’m confident that Mad Goose and Pure Ubu will be equally at home in Urban Coffee as they are in the traditional pub.”

Hannah Wolsey, General Manager, Urban Coffee, said: “Urban Coffee was set up to stand out against the high street coffee chains, which have become the fast food equivalent of the coffee world. We pride ourselves on customer service and quality products, which is why we’re delighted to be able to supply them with Mad Goose and Pure Ubu alongside our premium coffee and food.”

- ENDS -

Notes to Editor
About Purity Brewing Co.
Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products – Mad Goose, Pure Gold and Pure UBU – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability and integrity.

Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients, supports recycling programmes and respects the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.

The awards
• Pure UBU was Highly Commended in the World’s Best Golden Ale category of the 2009 World Beer Awards, organised by Beers of the World magazine.
• GROW Special Diamond Award at the HEART of ENGLAND fine foods (HEFF) Diamond Awards, May 2009.
• SIBA National Beer Competition, March 2009.
 Gold in the Champion Best Bitters (4.1 – 4.5%) category for Mad Goose.
• Silver in the Champion Bitters & Pale Ales (up to 4.0%) category

Visit www.puritybrewing.co.uk for more information.



Issued on behalf of Purity Brewing Co by Gough Allen Stanley, Kembrey House, 5 Worcester Road, Bromsgrove, Worcester, B61 7DL, Tel: 01527 579555. For further information please contact:
Michelle Simpson, michellesimpson@gough.co.uk
Sundeep Sehijpal, sundeep@gough.co.uk