 |
2 March 2010
BOMBARDIER REVEALS BIGGEST AD CAMPAIGN
Wells Bombardier has unveiled details of its largest advertising campaign to date, providing support to the cask beer category, its stockists and the brand in the run up to St George’s Day and beyond.
Over 5,000 poster sites across the UK from now until St George’s Day will be housing the critically acclaimed posters which show Bombardier as the heart of everything positive about Englishness.
The visually striking adverts puts Bombardier at the centre of a coat of arms comprising English icons ranging from Queen Victoria, Les Dawson, pork pies, the Red Arrows to the white cliffs of Dover.
The posters also highlight Bombardier’s sponsorship of English Heritage as their Official Beer.
Chris Lewis, marketing director of Wells and Young’s says: “Bombardier has owned St George’s Day for the last fifteen years, and there is no doubt in consumers’ minds that Bombardier is the ‘Drink of England.’ We have the great problem of every year making St George’s Day bigger than the previous year, and generating more sales at the bar for our stockists.
“By beginning our advertising campaign much earlier this year means that Bombardier is front of mind for consumers, and gives licensees even more of a reason to free up valuable bar space to stock the Drink of England.
“With the launch of the Bombardier font which, where installed, has seen sales shoot up by 20 per cent, pubs that traditionally would not stock a cask beer now have the choice of a stylish, modern, high impact font to entice new consumers, and be part of St George’s Day celebrations.”
The advertising campaign is the first of a series of marketing support that Bombardier will provide its stockists over the coming months to ensure the biggest St George’s Day to date.
Bombardier is currently outperforming the premium cask beer category at +3%. (W&Y’s sales / BBPA Jan 2010).
---ends---
For further information, contact:
Joanna Dring, Wells and Young’s.
01234 279209 / 07814 717375 / joanna.dring@wellsandyoungs.co.uk
|
|
|
|
