8 March 2010
Grupo Mahou – San Miguel and Molson Coors Team Up to Market Carling in Spain

Companies sign agreement to distribute the United Kingdom’s number one lager exclusively in the Spanish mainland, the Balearic Islands and the Canaries

Madrid, March 3, 2010 - Grupo Mahou – San Miguel announced today that it has reached an agreement with Molson Coors to distribute and market Carling, the top-selling British lager1in the United Kingdom.

This agreement forms a strategic alliance that strengthens the Grupo Mahou – San Miguel catalogue. Carling is a quality beer product that is widely accepted by British consumers who live in or visit Spain including an estimated 15 million visitors per year from the British Isles and more than one million British citizens who own property in Spain.

Grupo Mahou – San Miguel will distribute Carling on the mainland as well as in the Balearic Islands and the Canaries, both in barrels and cans for the hotel market.

This distribution caters to British consumers in Spain, supplying them with one of their most valued beer brands in the UK. In fact, one in four lagers served in Britain is Carling, totalling 1.65 billion pints consumed per year.

The beer’s success can be attributed to quality ingredients selected through a meticulous process and the use of 100% British Barley to ensure a great taste and a combination of flavour and refreshment that delivers a soft and refreshing pint.

“Carling is a leading brand in Europe and the rest of the world, so we are very proud to distribute it here in Spain. This agreement will help us deliver more of what our customers want,” said a Grupo Mahou – San Miguel representative. “By distributing a favourite traditional brand from the United Kingdom - one of the largest beer markets in the world - we are once again reinforcing our own leadership in the Spanish market.”

“We are proud to partner with Mahou – San Miguel and excited about the opportunity to expand the distribution of the UK’s top selling lager to beer drinkers across Spain. Not only can British visitors to Spain enjoy the same great taste they have enjoyed for decades back home, but now we can also share this leading brand with fellow drinkers across this beautiful country,” said Dave McCarthy, managing director of Europe, Molson Coors International.