- 26th Jan, 2021
- 6:30 pm - 8:00 pm
Venue: Online via Zoom
Cost: £15.95 pp (Guild members) | £25.95 pp (non members)
How to Build a Great Marketing Campaign
Presented by Rachel Auty, Marketing Consultant and Director at Raucous Agency Limited.
This session will outline the key components of a marketing campaign planning process. The framework shared can be adopted to apply to a wide range of scenarios, whether it’s a new beer or book launch, promotion of ticket sales for an event, a push on online sales, a crowdfunding campaign, or just a drive to get more people to visit your bar or shop (advance prep for post-Covid restrictions!).
The session will be geared around freelancers and small businesses in the beer industry.
Participants will learn:
- How to prepare a robust marketing campaign
- What key elements to include
- Simple tools and systems to use
- How to track and measure success
- How to develop your own version framework you can reuse and apply across a number of scenarios
The session will include top tips from the expert host and participants will be sent a copy of the session slides for reference.
Participants will be invited to submit questions in advance and as part of the session there will be a discussion and Q&A at the end.
Contact firstname.lastname@example.org with any questions.
Cancellation policy: the course fee is non-refundable if notice of cancellation is received fewer than 5 working days before the course