Beer Business Consultant | Author | Entrepreneur
What is the one thing you'd like to tell visitors to the Guild's website?
Author of the Amazon bestseller Beer Means Business – Economics and Marketing in the UK Brewing Industry (Rethink Press, 2016)
What you can offer as a writer/beer lover?
I am not a beer writer, but I do write and speak about the business of beer and the industry at large. I enjoy discussing the more technical and controversial topics surrounding beer e.g. alcohol policies, regulation and taxation, industry representation or the sustainability of businesses in and around beer, etc.
I am a small business enthusiast. I am passionate about realising the potential of independent, local beer producers. As a consultant, I help entrepreneurs build rewarding and sustainable businesses around beer.
As a business owner, I market a new type of carrier for bottles, Beer Me Bags, specifically designed for the needs of independent beer retail. Beer Me Bags helps consumers buy (and breweries sell) more beer.
I have worked with consumer goods in fast paced markets for over a decade. During my corporate career, I have held EU and global management roles in public affairs and sales.
What do you like most about being a Guild of Beer Writers member?
The Guild helps me connect with others who are similarly interested in the business of beer. It is also a great platform to socialise with people who are really knowledgeable about the various aspects of beer and thus always learn and keep informed.