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Guild Member Profile

Csaba Babak

Beer Business Consultant | Author | Entrepreneur
  • writer
  • mktg-inhouse
  • bus-analyst
  • entrpreneur
  • London
  • camra
  • politics
  • curr-affairs
  • on-trade
  • off-trade
  • social-med
  • city-bus
  • environment
  • fmcg
  • science
  • Marketing

What is the one thing you'd like to tell visitors to the Guild's website?

Author of the Amazon bestseller Beer Means Business – Economics and Marketing in the UK Brewing Industry (Rethink Press, 2016)

What you can offer as a writer/beer lover?

I am not a beer writer, but I do write and speak about the business of beer and the industry at large. I enjoy discussing the more technical and controversial topics surrounding beer e.g. alcohol policies, regulation and taxation, industry representation or the sustainability of businesses in and around beer, etc.

I am a small business enthusiast. I am passionate about realising the potential of independent, local beer producers. As a consultant, I help entrepreneurs build rewarding and sustainable businesses around beer.

As a business owner, I market a new type of carrier for bottles, Beer Me Bags, specifically designed for the needs of independent beer retail. Beer Me Bags helps consumers buy (and breweries sell) more beer.

I have worked with consumer goods in fast paced markets for over a decade. During my corporate career, I have held EU and global management roles in public affairs and sales.

What do you like most about being a Guild of Beer Writers member?

The Guild helps me connect with others who are similarly interested in the business of beer. It is also a great platform to socialise with people who are really knowledgeable about the various aspects of beer and thus always learn and keep informed.

Pieces of work by Csaba:

  • Beer Means Business - Economics and Marketing in the UK Brewing Industry

    Beer Means Business takes a holistic view of the beer industry today. It is a systematic assessment of the beer supply chain from farmers to consumers without mentioning any one product, brand or business. Unveiling the complexities of the UK brewing industry in a structured manner, this book provides a stimulus for forward thinking beer entrepreneurs and enthusiasts. Read this book to better understand:

    • Key factors that are driving the evolution of the beer market
    • The challenges and opportunities this presents for new wave breweries
    • Potential scenarios you will face when conducting business in the UK marketplace
    • The sustainability of different brewery business models

    If you ever wondered where diversity in beer is heading in the UK this book is your essential guide.