Guild Member Profile
- Marketing (Inhouse)
- Business Analyst & Consultant
What is the one thing you'd like to tell visitors to the Guild's website?
Author of the Amazon bestseller Beer Means Business – Economics and Marketing in the UK Brewing Industry (Rethink Press, 2016)
What you can offer as a writer/beer lover?
I do not claim to be a beer writer or a beer expert. I am rather an analyst of the business around beer and the brewing industry at large. I am a beer and small business enthusiast. I believe in the potential of independent, local beer producers and I am passionate about realising this potential. I work as a freelance beer business consultant to help entrepreneurs build rewarding and sustainable businesses in beer. I also launched a new type of carrier for bottles, Beer Me Bags, to help breweries sell more beer off their premises.
Before entering the beer industry, I worked with consumer goods in fast paced markets. I had a corporate career that spanned over ten years and where I held EU and global management roles in public policy and corporate & regulatory affairs.
What do you like most about being a Guild of Beer Writers member?
The Guild allows me to connect with people who are similarly interested in the world of beer, to socialise with them and to keep informed.