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Gill Shaffer

Communications/PR/Marketing (Agency)
  • communications
  • East Anglia
  • wine
  • cider
  • spirits
  • on-trade
  • off-trade
  • social-med
  • city-bus
  • environment
  • fmcg

What is the one thing you'd like to tell visitors to the Guild's website?

Gill is a senior public relations and communications practitioner who has worked in the industry both in-house and Consultancy. Expertise includes; the drinks sector – particularly beer and breweries. She was head of public relations for Fuller’s for over 5 years and set up Mint Communications, an independent consultancy in 2002.¬†She has worked with a wide range of regional, national and international breweries as well as craft beer specialists and retailers. Gill works closely with her clients to ensure that their communication goals are achieved creatively, efficiently and cost effectively.

Gill Shaffer joined Hornbeam, a specialist marketing and communications agency, specialising in drink, food, agricultural and industries related to the enjoyment of the countryside in October 2017.

What you can offer as a writer/beer lover?

Targeted communication campaigns delivered on time, on target and on budget.

What do you like most about being a Guild of Beer Writers member?

Seeing key press and industry representatives at convivial events