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Guild Member Profile

James Kellow

He/Him
Beer Sommelier
  • Full member
  • London
  • ibd beer academy accredited beer sommelier
  • the guild of beer sommeliers

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James Kellow – Beer Sommelier, Consultant, & Educator

James Kellow is an experienced beer sommelier with over a decade of expertise in the craft beer industry. Since 2013, James has worked across retail, events, and sales, gaining a deep understanding of both the business and sensory aspects of beer. A member of the Guild of Beer Sommeliers and the Guild of British Beer Writers, he has worked with breweries, retailers, and hospitality businesses, delivering tailored beer education and experiences.

James began his career as Events and Brewery Tours Manager at Crate Brewery in Hackney Wick, East London, where he honed his skills in event management, customer engagement, and creating memorable brand experiences. Through this role, he developed a keen eye for emerging trends in the craft beer scene and an ability to connect beer lovers with the stories behind the breweries.

In 2020, James moved to Amsterdam, where he adapted to the challenges posed by the global pandemic by shifting to online beer education. He successfully hosted over 200 virtual tastings, helping businesses and brands engage with customers remotely while maintaining a high standard of education and engagement.

Now based in Amsterdam, James offers his expertise to both European and UK markets, providing consultancy, beer education, and experiential services. His services include bespoke beer tours in both Amsterdam and London, in-person and virtual tastings, and beer judging for competitions. James has worked with a range of clients, from independent breweries to multinational brands, helping them craft compelling beer narratives, enhance customer engagement, and grow their presence in an increasingly competitive market.

James brings a blend of practical experience, industry knowledge, and a passion for beer to every project, ensuring that his clients receive top-tier, results-driven services. For bespoke beer education, tailored tasting experiences, or industry insights, James is available for consultation and collaboration.