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Guild Member Profile

Jamie Williams

Managing Partner at independent creative agency isobel
  • Advertising
  • London

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After starting his career in New York’s film production industry, Jamie has worked in advertising, in London, for over 15 years. During this time he’s worked with a variety of beer brands, from Marston’s and Greene King, to Carling and BrewDog. His thinking was behind the recent RateBeer BrewDog campaign, voted in the top 5 campaigns of 2018 by the Marketing Society. Jamie is passionate about brands and about beer, and writes for a range of publications on beer consumer trends and beer marketing. He also writes about gender equality and has appeared on Sky News and Global News discussing this subject.

Pieces of work by Jamie:

  • isobel’s Jamie Williams Highlights Seven Beer Trends to Prepare for in 2018

    Jamie outlines upcoming trends in the beer market for Fab News.

  • Carlsberg has rediscovered its craft roots

    In the Grocer, Jamie explores how Carlsberg have reacted to the craft movement, and gone back to their craft roots themselves.

  • Will 2019 be the Year Non-Alcoholic Beer Explodes into the Mainstream?

    Non-alcoholic beer has been steadily on the rise, and perhaps 2019 will be the year it explodes into the mainstream. A piece Jamie wrote for FAB News.

  • Craft beer has forced big brands to embrace honesty in advertising

    Jamie writes for Campaign Magazine, outlining how big beer brands like Fosters and Carlsberg are finally taking the threat of craft seriously, and it’s forcing them to be honest about themselves.