Guild Member Profile
- Communications/PR (Agency)
- Beer judge
- Marketing & PR Consultant
- PR Consultant
- East Anglia
- Beer judging experience eg CAMRA/SIBA competitions
- Beer tasting training
- BIIAB Level 2 Award for Personal Licence Holders
- World Beer Awards judge
- BII Award in Licensed Hospitality
- Chartered Institute of Public Relations
What is the one thing you'd like to tell visitors to the Guild's website?
Freelance PR, Communications and Events consultant with over 15 years experience in the drinks, hospitality and leisure sectors. Previously worked for Carlsberg and, most recently, Charles Wells gaining all-round expertise in print, broadcast, online and experiential communications.
I have extensive knowledge of the UK beer industry and, where able, play an active role in a number of different groups associated with it. These include There’s A Beer For That and the All Party Parliamentary Beer Group.
What you can offer as a writer/beer lover?
Enthusiastic PR consultant with great knowledge of beer and related issues, I can offer advice and help in gaining coverage for beer and pub related brands and services. I have significant experience in writing copy, image selection and placing stories in trade and consumer publications and online platforms. My skills have been expanded to include digital media with experience in writing for websites, search engine optimisation, social media community management and analysis.
What do you like most about being a Guild of Beer Writers member?
The friendships & business associations made with like-minded beer drinkers, aficionados and experts. Beer is undergoing a renaissance and there are now over 140 different styles and 12,000 different beers so there’s always something new to learn and something new to write about. The Guild of Beer Writers provides a great fellowship in which you can swap and expand ideas and opinions and share your enthusiasm and love of beer with like-minded people as well as take it out to a wider audience.