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Guild Member Profile

louise ashworth

Marketing and PR consultant
  • Full member
  • editor
  • marketing-pr-consultant
  • Germany
  • camra
  • on-trade
  • social-med
  • historical
  • beer-travel
  • british-trad
  • drinkstourism

What is the one thing you'd like to tell visitors to the Guild's website?

I’ve worked in marketing and publishing for a long time… this includes 10 years at CAMRA where I was marketing manager and then head of marketing. I am now enjoying the freedom of freelancing and drinking beer in Germany.

What you can offer as a writer/beer lover?

I am a marketer with experience of both the commercial and not- for-profit sector (including 10 years at CAMRA) and am currently working as a marketing and PR consultant whilst living in Germany.

Experience includes strategic planning, business planning, communications, copywriting, social and digital media, new product acquisition, development of books and magazines, PR and media relations, sponsorship and fundraising.

I currently work as a freelancer for Cask Marque, providing content for Cask Marque’s website, CaskFinder app and social media.

 

What do you like most about being a Guild of Beer Writers member?

Having my finger on the pulse, my ear to the ground and keeping my beady eye on what’s happening in beerland.