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Guild Member Profile

marc bishop

Trade Marketing Manager at St Austell Brewery
  • Full member
  • Work closely with the beer brands, Tribute, Proper Job & Korev
  • South West
  • how-to-judge-beer
  • beer-academy-adv
  • beer-judging-exp
  • academy-sommelier
  • tasting
  • camra
  • food-matching
  • sport
  • on-trade
  • social-med
  • beer-styles
  • Off-trade
  • Branding and design
  • Marketing
  • Branding
  • Copywriting

What is the one thing you'd like to tell visitors to the Guild's website?

I have worked as a marketer in the brewing since 1988. Initially with Morland plc, Oxfordshire and was part of a small marketing team that launched Old Speckled Hen on draught and then into the off-trade. I then moved to St Austell Brewery and was involved at a very early stage in the growth and success of Tribute. I am also a Beer Academy Beer Sommelier and a write a beer blog, beermarketeer.blogspot.co.uk.

What you can offer as a writer/beer lover?

Huge experience in marketing beer brands and pubs. I have a wealth of practical marketing knowledge having been part of small teams that have built successful national beer brands. I also have an insight into beer brands past and present.

What do you like most about being a Guild of Beer Writers member?

Being a member helps me to in my day job and there is also the chance to learn from other members.