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Guild Member Profile

  • Inside Media, Media Centre, UNIT A, Abbeywood Business Park, Emma-Chris Way, Filton, Bristol, South Glos, BS34 7JU
  • 07879402145
  • Email Simon

Simon Russell

Communications/PR (Agency)
  • Writer
  • Events and public speaking
  • Communications/PR (Agency)
  • South West
  • Food matching
  • Wine
  • Cider
  • Spirits
  • On-trade
  • Off-trade
  • Social media

What is the one thing you'd like to tell visitors to the Guild's website?

Better signpost how they can get more from their interest in beer – whatever that might be – and for the Guild (or members) play a part in that. So it might act as a sort of clearing house for people with a range of inquiries that the Guild can appropriately direct, e.g. who can host a beer tasting, who can write about the brewing industry, who can help promote beers through media relations, social media, events etc.

What you can offer as a writer/beer lover?

I’ve been in and around the drinks industry for 30 years. Starting when aged 20 I managed a pub in Bristol – at that time the only pub in the centre of Bristol in the Good Beer Guide. That was fun. Most of the time since then I have worked in communication, covering media relations, public affairs, internal communication, events and social media. For 16 years I ran the press office for the National Association of Cider Makers. I founded Inside Media in 2006. It is an agency with a track record of supporting drinks brands and businesses – from establishing the profile of Sharp’s, then Bath Ales, to projects for Molson Coors (Carling), Fuller’s, and Budweiser Budvar. We also support Tiny Rebel. I enjoy the industry. I understand how it works and as a creative thinker I find it fun and rewarding to use communication to help people achieve their objectives.

What do you like most about being a Guild of Beer Writers member?

In some small way I can promote the breadth and quality of beer and support how people might discover more about the subject (the people etc.)