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Guild Member Profile

Tim Weaver

Your Brewery’s Secret Weapon | Branding & Strategy That Packs Taprooms and Sells More Beer
  • Full member
  • South East
  • LBA, Craft Beer Professionals
  • Alongside writing and creating content around beer, I bring 20+ years of experience in branding, marketing, and design—working with names like Disney, the BBC, Kamado Joe, and a stack of indie breweries up and down the UK. I’m the founder of The Brand Weaver, where I help brewery owners build brands that sell more beer without breaking a sweat. My work spans strategy, identity, packaging, events, and content—always with a focus on what actually works, not what just looks good. I also host the Branding for Breweries podcast and run regular live chats with beer industry pros, helping level the playing field for passionate independents who want to grow their business without losing their soul.

What is the one thing you'd like to tell visitors to the Guild's website?

I’m not the world’s greatest writer—but I am obsessed with making branding, marketing, and sales easier to understand and more accessible for breweries of all sizes.

Big breweries shouldn’t be the only ones with the tools to grow. So I’ve made it my mission to even the playing field—sharing free advice, interviews, podcasts, and live chats to help indie breweries build stronger brands. Because when we all have access to better branding, we get back to what really matters: who’s brewing the best beer.

What you can offer as a writer/beer lover?

What I bring to the Guild is a sense of curiosity, discovery, and genuine passion—not just for beer, but for what surrounds it: the stories, the people, the brands.

My background isn’t rooted in brewing. It’s rooted in branding and marketing, having worked with names like Kamado Joe, the BBC, Disney, and a host of independent schools. That outside perspective lets me see the beer world with fresh eyes—unclouded by tradition, but full of respect for it.

I’m here to champion better branding, smarter marketing, and more confident storytelling in beer. Because this isn’t just a job for me—it’s my ikigai. I love this industry, and I want to help more people fall in love with it too.

What do you like most about being a Guild of Beer Writers member?

What I look forward to most about being part of the Guild is being surrounded by passionate, talented creators—across writing, audio, and video.

It’s inspiring to see how the Guild has embraced all forms of communication, reflecting how drinkers consume content today. I’m genuinely excited to learn from others, collaborate, and grow together. And if I can absorb just a little of that talent, knowledge, and passion by osmosis, I know I’ll be able to contribute even more.

Together, we can create better content, raise awareness, and build stronger engagement across the brewing world.

Pieces of work by Tim:

  • Branding for Breweries: The Podcast That Helps Indie Beer Brands Grow

    Join me —aka The Brand Weaver—for bold, honest conversations with the people shaping the beer industry. From marketing strategy and storytelling to design, packaging, and standing out on the shelf, Branding for Breweries gives independent breweries the tools to grow, connect, and thrive in a competitive market. No fluff. Just practical advice, inspiring stories, and a whole lot of beer chat.

  • A Shiny New Logo is Not Enough! w/Tim Weaver (The Brand Weaver)

    In the craft beer world, where a new brewery seems to sprout up every day, a fresh logo alone won’t set you apart. Join the Brand Weaver in this rollercoaster presentation designed specifically for brewery owners ready to dive deeper than mere aesthetics. Discover the core differences between a simple redesign and a full on rebrand. This session will guide you through the key top five strategies to keep in mind when rebranding your brewery. More importantly, we’ll explore the tangible benefits and real results a successful rebrand can deliver. Learn how to not just refresh your image, but how to resonate with beer lovers in a way that sustains and grows your business. Don’t miss the chance to transform your brewery from just another name in the market to a standout brand.