Tim Weaver
Your Brewery’s Secret Weapon | Branding & Strategy That Packs Taprooms and Sells More Beer
- LBA, Craft Beer Professionals
What is the one thing you'd like to tell visitors to the Guild's website?
I’m not the world’s greatest writer—but I am obsessed with making branding, marketing, and sales easier to understand and more accessible for breweries of all sizes.
Big breweries shouldn’t be the only ones with the tools to grow. So I’ve made it my mission to even the playing field—sharing free advice, interviews, podcasts, and live chats to help indie breweries build stronger brands. Because when we all have access to better branding, we get back to what really matters: who’s brewing the best beer.
What you can offer as a writer/beer lover?
What I bring to the Guild is a sense of curiosity, discovery, and genuine passion—not just for beer, but for what surrounds it: the stories, the people, the brands.
My background isn’t rooted in brewing. It’s rooted in branding and marketing, having worked with names like Kamado Joe, the BBC, Disney, and a host of independent schools. That outside perspective lets me see the beer world with fresh eyes—unclouded by tradition, but full of respect for it.
I’m here to champion better branding, smarter marketing, and more confident storytelling in beer. Because this isn’t just a job for me—it’s my ikigai. I love this industry, and I want to help more people fall in love with it too.
What do you like most about being a Guild of Beer Writers member?
What I look forward to most about being part of the Guild is being surrounded by passionate, talented creators—across writing, audio, and video.
It’s inspiring to see how the Guild has embraced all forms of communication, reflecting how drinkers consume content today. I’m genuinely excited to learn from others, collaborate, and grow together. And if I can absorb just a little of that talent, knowledge, and passion by osmosis, I know I’ll be able to contribute even more.
Together, we can create better content, raise awareness, and build stronger engagement across the brewing world.