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Guild Member Profile

Tracy McIntosh

Marketer | Copywriter | Editor
  • Full member
  • Marketing and Editorial Services | Confident Communication for Writers and Businesses in Drinks, Food, Hospitality and Travel
  • Yorkshire and Humber
  • WSET Higher Certificate (with Distinction)
  • Chartered Institute of Editing and Proofreading
  • On-Trade, Marketing, FMCG, Wine, Travel-Tourism

What is the one thing you'd like to tell visitors to the Guild's website?

Freelance marketing professional with over 20 years of experience in the global beer, wine and hospitality industries.

Proud to be recognised for work on Carlsberg UK’s Crafted craft beer communication.

  • British Guild of Beer Writers: Best Trade Communications (2014 & 2016)
  • Beer Marketing Awards: Best B2B Marketing (2015)

What you can offer as a writer/beer lover?

Making beer (and wine) accessible to, and fun for, as many people as possible. Over 20 years of experience writing, commissioning, editing and proofreading copy about beer, wine, branding and the On-Trade.

Talk to me about how I can help you with:

INDUSTRY EXPERTISE: Marketing | Drinks | Wine | Spirits | Beer | Craft Beer | Cider | Soft Drinks | On-Trade | Hospitality | Licensed Retail | Travel | Brewing | Wholesale | B2B | B2C | FMCG | Branding.

CONTENT EXPERTISE: Magazines & Brochures | Pricelists & Catalogues | Website & Blog | Social Media | Training Material | Product Descriptions, Tasting Notes & Packaging | Press Releases | Video Scripts | Recipes & Menus | Event & Promotional Materials | Presentations.

What do you like most about being a Guild of Beer Writers member?

The informed and passionately held opinions!