- After an incredible 2024 as Principal Partner of LFW, which saw super-premium drinks offering 1664 Blanc launch in the UK Market, the brand will continue its mission to push the boundaries of what’s expected from a beer brand
- Continuing to support emerging talent and making LFW more accessible to consumers, 1664 Blanc is partnering with NEWGEN Designers this February to offer exclusive, once-in-a-lifetime experiences, including backstage access, designer meet-and-greets, front-row seats at catwalk shows and more
- 1664 Blanc will open the doors to LFW, giving everyone the chance a piece of the LFW action at the city’s most coveted weekend
Image: 1664 Blanc, Photo credit: Bennie Curnow
1664 Blanc, the super-premium French beer, is excited to announce its return as Principal Partner of London Fashion Week for the second year. Building on a highly successful debut at London Fashion Week in 2024, coinciding with 1664 Blanc’s UK launch, this partnership challenges convention by merging the worlds of beer and fashion – an unexpected fusion that sets 1664 Blanc apart. The brand continues to push the boundaries of innovation, delivering bold, culturally resonant moments and offering consumers exclusive, one-of-a-kind experiences that deepen connections with a forward-thinking, trend-driven audience, ultimately shaping the next generation of beer drinkers.
Continuing to champion creativity, and self-expression, and as part of the brand’s dedication to platforming emerging designers and inviting consumers to join the social avant garde, 1664 Blanc will be partnering with several NEWGEN designers to offer coveted seats at the capital’s most exclusive and sought-after weekend. Through a social giveaway, consumers can win two tickets to London Fashion Week runway shows by trailblazing talent Di Petsa, Chet Lo and Sinead O’Dwyer, including backstage access and meet and greets with designers, followed by a luxury stay at 5 star hotel The Londoner, and a three course meal at sophisticated French restaurant Louie, tying into the brand’s Parisian roots.
Alongside this, 1664 Blanc will be supporting The British Fashion Council (BFC)’s The Shop at London Fashion Week, an archive and discovery space open for a limited time only from Saturday 22nd to Monday 24th February at 245 Regent Street. Featuring an exclusive archive collection from some of LFW’s most iconic names including 16Arlington, Bianca Saunders, Conner Ives, CompletedWorks, Helen Kirkum, Johanna Parv, Saul Nash and many more. Customers can enjoy a complimentary 1664 Blanc at their bespoke bar as well as sign up for a chance to join a number of exclusive events including panel discussion, sustainability workshops and customisation stations.
Blue in bottle and iconic in flavour, 1664 Blanc will once again leave its mark at London Fashion Week, celebrating the vibrant culture of the capital and the artistry that shapes its dynamic cultural landscape. By further championing NEWGEN creativity, the brand continues to strengthen its commitment to innovation, with a bold and purposeful vision for 2025.
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About British Fashion Council
The British Fashion Council (BFC), formed in 1983, is a not-for-profit organisation focused on the relentless innovation, responsible growth and local and global amplification of the British fashion industry. Its mission is to champion British fashion on the world stage by pioneering world class programmes that unlock and elevate British creative talent. This is fuelled by an extraordinary diverse and inspiring community of advocates, icons, experts, and fans.
The BFC amplifies excellence in creativity and its role in the UK’s cultural influence through The Fashion Awards and London Fashion Week. The BFC prepares businesses for positive change through relentless innovation with a focus on Diversity, Equity, Inclusion and Belonging (DEI&B), Web 3.0 and pivotal areas of the UK Circular Fashion Eco-system through the Institute of Positive Fashion (IPF). The BFC enables responsible growth through a dynamic, inclusive, and unified community that advocates for creativity, innovation and collectively supports the industry to grow and talent to gain access.
The BFC Foundation (Registered Charity Number: 11852152) was created in 2019 for charitable purposes and grant giving; attracting, developing, and retaining talent through education and business mentoring. The BFC Foundation offers support to designers through four talent prizes: BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Fashion Fund, BFC NEWGEN in partnership with Pull&Bear and the BFC Fashion Trust. With the support of the BFC Colleges Council, the BFC Foundation offers BA and MA scholarships to students, as well as links with industry through design competitions and Graduate Preview Day. The Fashion Awards is the primary fundraiser for the BFC Foundation.
For more information visit: britishfashioncouncil.co.uk / londonfashionweek.co.uk / instituteofpositivefashion.com
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