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22nd November 2023

£2000 in prize money up for grabs at the Hospitality Apprenticeship Showcase

HAS 2024 is hosting a social media video competition open to hospitality apprentices attending the showcase event throughout Apprenticeship Week, 7th Feb 2024.

To celebrate the talented apprentices attending the Hospitality Apprenticeship Showcase 2024, a social media video competition has been launched and is open to all attending apprentices, and to those participating in a support function apprenticeship within the sector.  Prize money totalling £2000 is up for grabs.

Taking place on Wednesday 7 February 2024 in the House of Commons, the event will be attended by over 20 companies, including operators, training companies, hospitality trade associations, along with Lords, Ladies, Ministers, and MPs to celebrate National Apprenticeship Week.

Now in its eighth year, this highly anticipated event will recognise the outstanding work carried out by apprentices, showcasing this popular learning pathway as an alternative route to career success. The event is also open to media and guests from the hospitality and education sector.

The competition aims to recognise the diverse range of roles and skills employed by apprentices and to further spread the word about the wide choice of careers available within the sector.

Maureen Heffernan, Leisure PR’s Director who launched and organises the event said “We are looking to capture the energy and enthusiasm of those that work in this fantastic sector along with the variety of roles available at the various apprenticeship levels. Participants are asked to upload a 30-60 sec video on Instagram or TikTok by close of day on 7th Jan.  The cash prizes will be given out to the winners of the categories at the Showcase event, 7th Feb.”

Competition winners will be selected by a panel of industry experts and announced during HAS 2024 with the selected winners’ videos broadcast throughout the event.

The overall lucky winner will go home with a £1000 cash prize, while £500 will be awarded to the most viewed video*.  £250 will be awarded for the most inclusive video, to help raise awareness of the importance of inclusivity in the sector.

A further £250 prize is open to all apprentices working in a support function role who will also be invited to the Hospitality Showcase event on the day.

To enter the competition you must complete an entry form found here with your name and contact details with a link to the video created.

There are limited invites available to the Hospitality Apprenticeship Showcase, if interested please contact: (T) 07860 529242




Competition guidelines:

  • Entrants must be employed by a hospitality company attending the Hospitality Apprentice Showcase 2024 to qualify with the exception of the support function video entrants.
  • Create a 30- to 60-second-long lifestyle video, filmed on a mobile phone (no professional videography) showcasing the skills you are learning/have learned throughout your hospitality apprenticeship. The video style is up to you- the more unique and creative the video the better!
  • You must post your video on Instagram or TikTok under the hashtag #HAS2024RisingStar (make sure your profile is public so we can see the video entry.)
  • You must complete an entry form found here with your name and contact details with a link to the video created.
  • The competition ends at 11:59pm GMT on 7 January 2024.

Prize Categories:

*All applications will be automatically entered to best overall video and highest viewing figures. Entrants will have to select if they wish to enter the most inclusive video and most creative video from a support function apprentice categories.

  • Best overall video £1000 cash prize
  • *Highest collective viewing figures as of Monday 5th February midday £500 cash prize
  • Most creative video from a support function apprentice £250 cash prize
  • Most inclusive video £250 cash prize

Hospitality Apprenticeship Showcase:

Hospitality Apprenticeship Showcase is a not-for-profit industry initiative. It was created to challenge the negative image of careers within the industry and to encourage young people to look at the sector as somewhere where they can pursue a rewarding career.

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National Apprenticeship Week:

National Apprenticeship Week is an annual week-long celebration of apprenticeships across England and is a time to recognise and applaud apprenticeship success stories across the country.

Apprenticeship employers use the opportunity to promote the success of their apprentices and highlight the huge benefits to other employers, of all sizes, who are thinking of taking on an apprentice.

Throughout the 14 years, National Apprenticeship Week has brought together apprenticeship supporters from across the country, with MPs, ambassadors, apprentices, training providers and top employers involved in recognising the value and importance of apprenticeships.

Contact: Julia Horvath,

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