Harrogate-based brewery, Rooster’s Brewing Co. is celebrating the release of White Rose, its annual Charity Pale Ale, brewed to coincide with Yorkshire Day on August 1st.
White Rose has been a staple of Rooster’s annual release calendar since 2011. Each year, the brewery selects a different local cause to support; donating 10p from every pint sold and has donated over £11,000 to numerous charities over the years. This year’s donation will support Martin House’s significant transformation project ‘The Build’.
Martin House, aiming to raise £2 million over the next 18 months to complete The Build, is a charity that provides free of charge hospice care for children and young people with life-limiting illnesses. The Build project will enhance facilities with a new children’s wing, a hydrotherapy and sensory pool, a wellbeing centre, and more, ensuring the hospice meets the evolving needs of the children and families they support.
Tom Fozard, Rooster’s Operations Director, said: “Rooster’s is proud to support Martin House in their mission to extend and refurbish the hospice, ensuring they can continue to be a lifeline for families. White Rose is a community-focused beer, supporting local charities and the hospitality industry alike. It’s a cask-only release, so can only be enjoyed in a pub setting, so by supping a pint or two this August, drinkers will be supporting more than one vital service.”
Chris Verney, Capital Appeal Fundraiser at Martin House, added: “We’re thrilled that Rooster’s has chosen to support The Build at Martin House through their White Rose Pale Ale this year. Every penny raised will help transform the hospice, providing families across the region with the care they need and deserve.”
Former England football manager Gareth Southgate, a Harrogate resident, is an Ambassador for Martin House and a proud supporter of The Build: “Over the last few years, I have met with many of the families who rely on Martin House and have been fortunate enough to hear their remarkable stories. It is clear to me that Martin House plays a vital role in all their lives and will continue to do so long into the future. That is why THE BUILD is so important. It will strengthen its existing services and guarantee its future.”
White Rose is available to Rooster’s trade customers this August and will be available for drinkers to enjoy at various pubs within the Harrogate area, across Yorkshire, and beyond.
Ends
For further information, please contact Tom Fozard on tom@roosters.co.uk or 01423 222312 or Charlotte Hopkins via chopkins@martinhouse.org.uk or 07827 930906
Rooster’s Brewing Co. www.roosters.co.uk
Martin House, Back The Build www.martinhouse.org.uk/thebuild
Notes to Editors
About Rooster’s Brewing Company
Rooster’s Brewing Co. has always been an independent, family-run brewery, focussed on creating quality new world pale ales, with an emphasis on flavour and aroma. It was established in 1993 by the pioneering brewer Sean Franklin, who developed a new style of beer that had, up to that point, never been tried in the UK before. At a time when most breweries were taking flavour out, Sean was trying to put more in, using imported flavourful hops from the west coast of America.
His pioneering and innovative approach began to turn heads, with Rooster’s flavour-packed beers standing out in a sea of brown beer – with its flagship pale ale, Yankee, leading the way. The awards began to pour in, with Rooster’s beers winning gold medals at the biggest and most renowned international and national beer awards.
Having won pretty much everything there was to win, in 2011 Sean decided to retire and chose to sell the brewery to Ian Fozard and his sons, Tom and Oliver, in a move that ensured Rooster’s would remain a family-owned brewery.
Ian has had an affinity with beer for over forty years, having been an active member of CAMRA since the 1970s and the founder of Market Town Taverns, which grew into a portfolio of 15 bars and pubs across Yorkshire.
Oliver, who has been brewing professionally since 2000, became the head brewer at Rooster’s, and Tom, also an active brewer, became the company’s commercial director. Oliver was awarded Brewer of the Year in December 2020 by the British Guild of Beer Writers.
In 2018, it became clear that Rooster’s was rapidly outgrowing its site in Knaresborough and in 2019 the decision was made to invest in a new state-of-the-art brewery and taproom. Finding the right location, that offered Rooster’s the opportunity to become part of the fabric of the local community wasn’t easy, but the team were delighted when the perfect space became available at Hornbeam Park in Harrogate. Over the course of 2019 and the early part of January 2020, the company created a bespoke, state-of-the-art facility that it now calls home, in a move that saw it return to the town where Rooster’s was first started some twenty-seven years earlier.
For further information, please contact Tom Fozard on tom@roosters.co.uk or 01423 222312 or Charlotte Hopkins via chopkins@martinhouse.org.uk or 07827 930906
Third-party news items that are posted on the Guild website’s news section come from press releases received by the Guild. These press releases are posted as they have been received and their publication on the Guild website is intended as an informational service provided to our members and website visitors. As such, the publication of a story from a third-party source is neither an endorsement of the content, nor its sender, by the Guild. For enquiries on any news item, please use the contact details that can be found at the bottom of each post.