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8th November 2023

A Decade of Hoppy Times

The multi award-winning Sheffield beer shop celebrate their 10th birthday with a weekend of events & launch a collaboration beer with Peak District brewing legends Thornbridge Brewery

November 2023 marks the 10th anniversary of award-winning Sheffield based beer shop and tasting room Hop Hideout. In itself, after the last few years traversing through a global pandemic, is a significant achievement. One of a handful of female-owned beer shops in the country, Hop Hideout’s Jules has always championed diversity and welcoming spaces within the industry. With a weekend of celebrations from Friday November 10th this includes the launch of their anticipated Thornbridge Brewery collaboration beer and a ticketed party on Saturday.

Jules Gray shared that, “It’s a real pinch me moment to collaborate on our tenth anniversary beer with Thornbridge. When I first moved back to Sheffield, around 2011, and before Hop Hideout started in 2013, this brewery was our go-to for beer and ten years later still is!”

She continued. “So we’re thrilled to announce this collaboration. From delicious cask Jaipur to phenomenal collaboration beers with the likes of international breweries like Sierra Nevada and Odell. To their thoughtful, intensely flavoursome and skilful barrel-aged range. Whether it’s Days of Creation Flemish-inspired sour ales or their imperial stout series Necessary Evil. Or the way they brew timelessly quenchable lagers with such finesse. To brew a beer with Thornbridge for Hop Hideout’s celebrations is honestly a dream come true and feels like a very full circle moment to complete this decade!”

The beer is a ‘crowd-pleasing’ hazy pale ale full of tropical and citrus hits from Cashmere, Idaho 7 and Simcoe hops. A base of Maris Otter and plenty of flaked wheat and oats, With California ale yeast completing the fermentation. A joyful beer to celebrate the last decade’s achievements, including becoming a new mother and continuing to drive Hop Hideout onwards. The beer is named ‘Diamond Day’ and references folk singer Vashti Bunyan’s 1970s classic. A song which Jules often plays to her daughter.

Simon Webster, CEO and Co-Founder of Thornbridge, says “Hop Hideout is a jewel in the crown of the Sheffield Beer Scene, they have supported us since first opening and it is great to see them celebrate their ten-year anniversary. We’re proud to be part of the festivities having worked on this collaboration brew together.”


Founded in 2013 as a ‘labour of beery love’ by beer professional Jules Gray. One of the first ‘drink in’ beer shops in the UK, they have 200+ chilled beers available to browse, to enjoy there and then or takeaway – including four fresh rotating draught taps. They are currently located in a foodhall in the heart of Sheffield . Passionate about Sheffield, good causes, and making beer a welcoming space for everyone, Jules is also founder and organiser of Sheffield Beer Week and Indie Beer Feast.

Contact: Jules Gray

Launched Nov 2013, won Drinks Retailing: Independent Beer Retailer of the Year 2018, 2020 Winner – Best Independent Retailer (Sheffield City Centre Retail Awards). @HopHideout

Thornbridge Brewery – Founded by Jim Harrison and Simon Webster in 2005. All beers are crafted in the beautiful Peak District, sold locally and into 40 different markets world-wide. Quality, consistency and innovation have been key to their success.

For Marketing Enquiries – please email

Contact: Jules Gray

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