Organic real ale producer, Stroud Brewery, has updated and refreshed its packaging and point of sale across the portfolio to deliver a more consistent message.
Tailored to meet the needs of the on and off trade, the new modern look is designed to be more informative and communicate the breweries ethical and organic messages.
With the company gaining great momentum, owner Greg Pilley decided it was an opportune time to refresh and give the business an effective image. The team has taken great care to build unity across the entire range from the logo to the typography. The new look focuses on sustainability, ethical buying and the British palate, three aspects that are paramount within the company.
Each label uses bright colours with a concise description of the ale on the front of the bottle, to give greater shelf stand out in bars and independents with the recognisable Stroud Brewery logo giving a strong artisan feel.
The POS kit for the range will also be upgraded to mirror the new design labels, underpinning the super premium positioning of the brand.
Greg Pilley, owner and managing director of Stroud Brewery comments, “To ensure we can deliver exactly the right look for our brand we have conducted extensive research, including competitor profiling and in field testing. The look and feel we came up with has been designed to reflect the progressive and spirited nature of our brand; it retains a professional corporate image, but also illustrates that quality ale is still at the core of the company. We are confident that the fresh look will allow us to push our organic ales in to more outlets and increase our distribution across the UK, which will be the next challenge. “
The new packaging and POS material is available now and Stroud Brewery is looking for like-minded independent outlets and agents to work with.
For sales inquiries please call: 01453 885144 or e-mail: [email protected].
Notes to Editors:
Stroud Brewery produces premium quality, multi-award winning, Organic cask ales brewed using Cotswold grown barley traditionally malted at Warminster Maltings.
The core range is always available and they brew popular seasonal ales throughout the year. Most of the range is cask conditioned but they also produce premium kegged beer, cans and bottles too.
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