Drinkers who have been tempted to switch from the bottle to the handpull, will find Horizon the perfect beer to introduce them to the wonders of real ale. Light and crisp with a pale straw colour, Horizon is the ideal crossover beer for non-ale drinkers, and once tried, people are often converted.
“Visitors to the Wadworth brewery who do not usually drink real ale, will often try Horizon,” explains Paul Sullivan Wadworth Sales and Marketing Director. “We have over 20,000 visitors a year and there is now an increasing number of people who know and have tried Horizon. We would like the pubs to capitalise on this audience of drinkers who are warming up to real ale, and stock Horizon to enable them to follow up on their newly awakened interest in properly brewed ale.
“Offering samples of Horizon in the pub is another good way to encourage the curious drinker to try real ale – a sip or two is often enough to convince a first timer. Once converted to Horizon, the world of real ale flavours opens up to these drinkers.”
Pale gold and lightly refreshing, Horizon is best served cool, and with an ABV of 4%, is an easy drinking beer. As one of Wadworth’s core beers it is available all year round, but comes into its own in the summer, when its cool qualities are best appreciated.
Horizon has citrus and hop aromas and is brewed with pale ale malt and three hop varieties. It has thoroughly British ingredients, and is full flavoured and robust enough to complement food. A cool, golden beer bursting with citrus flavours, it is perfect for enjoying in the pub garden, with a barbeque or while watching the cricket.
“Brewed with loving care and the finest ingredients by a great British brewery, Horizon is ‘real ale’ with all the quality and expertise that term represents. Discerning drinkers who like to buy British and know the provenance of the food and drink they enjoy, will find Horizon to be an exceptionally tasty and refreshing alternative to lagers, wines and spirits, ” says Paul Sullivan. “
For full details or to talk to sales staff please call the Wadworth Brewery on 01380 723361. www.wadworth.co.uk
ENDS
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