Adnams has officially been named a CoolBrand, in an influential annual initiative to identify the UK’s coolest brands. The CoolBrands® list, now in its eleventh year, follows a vote by a combination of just under 3,000 consumers and a panel of 39 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping rate coolness this year were the likes of Radio 1 DJ, Gemma Cairney, fashion blogger, Susie Bubble, hip-hop duo, Rizzle Kicks, celebrity chef, Gizzi Erskine, and musician, actor and director, Plan B.
Co-ordinated by The Centre for Brand Analysis, the prestigious CoolBrands list was drawn from over 10,000 independently identified brands and whittled down into a shortlist of 1,200. The panel of 39 influencers then scored each brand, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness, before just under 3,000 members of the British public gave their ratings. The views of both the panel and consumers were combined to produce a list of the brands most highly rated by both council and consumers. Adnams beat tough competition to take its place in the prestigious list.
Adnams’ Chief Executive Andy Wood commented, “This is a fantastic achievement for Adnams and we are delighted to be included in CoolBrands for the first time this year. We believe that our inclusion is a reflection of our innovative approach, the investment we have made in the Adnams brand and our long-term commitment to ‘doing the right thing’. I would like to take this opportunity to thank Adnams customers for their continued loyalty particularly those who rated us in this prestigious list!”
Stephen Cheliotis, Chairman of the CoolBrands Expert Council, said: “Even in a recession a desirable reputation is vital, so being seen by opinion formers and the British public as a stylish attractive brand, is not only a great compliment but an indicator of success. Competition was fiercer than ever so achieving CoolBrands status is something Adnams can be truly proud of.”
The CoolBrands survey has been compiled annually since 2001. The results are published every September and a selection of the country’s coolest brands are featured in a luxurious, hardback format book, available from all good bookshops (RRP £50), or which can be ordered by contacting 020 7079 3310 or at CoolBrands.uk.com. You can also stay up-to-date on CoolBrands news at the CoolBrands Facebook page and Twitter.com/CoolBrandsUK
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For more information please contact:
Emma Hibbert, Head of Corporate Affairs, Adnams
emma.hibbert@adnams.co.uk 07766 206203