Sunday 28 March: Hospitality tech platform Airship has relaunched its track and trace solution, Trck.to, as insiders confirm it will be mandatory for operators to reintroduce track and trace when doors reopen to customers from April.
Airship CEO Dan Brookman spoke with the government’s NHS Test & Trace and DHSC team on Friday afternoon, confirming that all restaurants, bars, pubs, cafes and other close-contact businesses in England will be required to keep a record of the customers that visit their establishments. This policy will be in place until at least September, with businesses instructed to refuse entry for customers who do not agree to check-in.
The guidance will be announced during the next government briefing on Monday 5th April. It’s also been confirmed that all guests will be required to check-in, a change from last year where just the lead booker needed to provide their details, and track and trace will be required for outdoor as well as indoor hospitality, including beer gardens and pavements.
Dan Brookman, CEO of Airship, said: “I’m truly disappointed that track and trace will be required for re-opening the sector. The contact data previously gathered was not used and the effort of operators and inconvenience to customers went to waste. The only benefit for businesses is that they will be able to include an option for customers to opt-in to receive communications which will help to grow databases that have been decimated over the last 12 months.”
Trck.to is a track and trace solution for businesses to easily keep a temporary record of their customers to help prevent the spread of Covid 19. The system is GDPR-compliant and works through the customer scanning a QR code or visiting a URL. The system allows for the recording of an arrival time and expected dwell time, as well as the ability to check-in further guests. Customers who choose not to opt-in to receive further communications will be automatically deleted after 21 days, as per the guidance.
Since July last year, trck.to has checked in more than 23m people and is used at over 11,000 venues across the UK, including Wetherspoons, Costa Coffee, Pret, Greggs and Cafe Nero. The Airship team has recently won Dev Team of the Year, Project of the Year and Innovation of the Year awards at the UK Dev Awards in recognition of the speedy development and rollout of trck.to in summer 2020.
Notes to Editors
Trck.to website is: usetrck.to
Airship is a data-driven hospitality loyalty engine that automatically increases visit frequency. It is a powerful, all-encompassing customer data management and broadcast platform that drives revenue through intelligent customer journeys.
Airship doesn’t charge for the size of a database or the number of broadcasts sent. With just a single flat rate per location, its experts are on hand to really help operators drive ROI.
Operators using Airship include: Byron, Leon, Roadchef, Boston Tea Party, Incipio Group, Turtle Bay, Tonkotsu, Tortilla, By The River Brew Co, Wells & Co, Three Joes, Tapas Revolution, Las Tasca, La Vina, JP Restaurants, Delaware North, Chilango, Barrio Bars, Anglian Country Inns, Revolución de Cuba, Nobu, Lane 7, Junkyard Golf and The Alchemist – plus many more.