Independent Scottish brewer, BrewDog launches Punk AF, an alcohol-free spin on their revolutionary flagship beer, Punk IPA
Punk AF will be available to buy in BrewDog bars, on and off trade and online from 9th May 2019
BrewDog has launched Punk AF, a bold take on the BrewDog classic Punk IPA that changed the face of craft beer across the globe. Punk AF delivers all the attitude and flavour of the flagship Punk IPA – but none of the alcohol.
Punk AF marks the next step on BrewDog’s low alcohol beer journey. The 0.5% ABV IPA follows Nanny State, launched back in 2009. Following the backlash for creating Britain’s strongest beer, the brewer released Nanny State in a stinging riposte to its critics. The focus is on flavour rather than alcoholic strength, and Nanny State has now become BrewDog’s fourth biggest product in the UK off-trade, contributing to 5.7% of the total portfolio, and delivering +38.7% value growth year on year.
Inspired by the bold taste of its iconic Punk IPA, BrewDog has ensured Punk AF remains big on flavour. Juicy tropical fruit mixes it up with grassy and pine notes, all sitting on a solid malt bassline. This punchy flavour explosion subverts expectations around what an alcohol free beer can offer. Punk AF is big on flavour, but low on compromise.
James Watt, Captain of BrewDog said: “Punk IPA is the beer that kick-started a revolution. With the creation of Punk AF, we’re continuing to push our limits and expand the possibility of what craft beer can be. We’re tearing down the image of alcohol free beer as weak and flavourless. Say hello to the Punkest new beer in town.”
Reinventing BrewDog’s holy grail of craft beer begins a new chapter in its quest for craft beer perfection in the low alcohol category. Craft beer drinkers can get their hands on Punk AF in BrewDog bars, online and in various on and off trade UK accounts. Both 300ml cans and bottles will be available to buy from 9th May 2019, .Nanny State is also available to buy online, in BrewDog bars, and in Tesco stores nationwide.
For more information, please visit: https://www.brewdog.com/
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About BrewDog plcSince 2007 BrewDog has been on a mission to make other people as passionate about great craft beer as we are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog brews beer that blows people’s minds and has kick-started a revolution.
Cofounders James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise £67m over five rounds, raising more money through online equity crowdfunding than any other on record, with a raise currently live now. The funds and the army of Punk shareholders (100,000) has enabled the Scottish craft brewery to scale up without selling out.
With over 80 bars across the globe, export into 60 countries, and a brewery in Ohio that launched in 2017, BrewDog continues to take the craft beer revolution stratospheric, whilst continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.
For more information, please contact:
David Djukic or Olivia Butcher