- Malton Brewery was one of seven suppliers to be awarded a life changing contract in Channel 4’s hit show Aldi’s Next Big Thing
- Back on shelves nationwide from 25th May, it was the supermarket’s fastest selling product of the series
Supermarket Aldi is returning Malton Brewery’s Yorkshire Pudding Beer (£1.75, 500ml) following sell out success last year.
The delicious tipple, made with real Yorkshire Puddings, hit the headlines following its big win in Channel 4’s ‘Aldi’s Next Big Thing’ – a six-part series which gave small businesses a chance to be listed on Aldi’s shelves nationwide.
Father and son duo Harry and Howard Kinder wowed Managing Director of Buying at Aldi UK, Julie Ashfield, with their intriguing creation, which was described as ‘deliciously creamy’.
A solid shopper favourite, nothing was off-pudding about this beer as it almost sold out within the first week alone1.
Promising to be a popular choice once again as it hits shelves from 25th May, the beer is made in the foothills of North Yorkshire with real puds to give its creamy, light quality that is both soft and delicious on the palate.
Julie Ashfield, Managing Director of Buying at Aldi UK says: “The innovation behind Malton Brewery’s Yorkshire Pudding Beer is outstanding. Shoppers absolutely loved its unique taste, so it’s only right that we return it to stores.”
Howard Kinder, of Malton Brewery and creator of the Yorkshire Pudding Beer says: “Appearing on the show was absolutely life changing. Not only did we land our biggest ever contract, supplying one of the nation’s favourite supermarkets, but orders also went through the roof. It catapulted us into a whole new chapter.”
The launch comes as Channel 4 confirms a second series of Aldi’s Next Big Thing.
The supermarket is calling on suppliers of all shapes and sizes to get involved. Applications can be made via https://www.aldi.co.uk/next-
Malton Brewery’s Yorkshire Pudding Beer will be available in stores nationwide and via Click & Collect from 25th May, while stocks last.
For further information, images or to request a sample, please contact the Aldi Communications Team on:
alditeam@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print
For more details on Aldi’s award wins, please visit www.aldi.co.uk/awards
*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.
Imagery available to download here
For further information, images or to request a sample, please contact the Aldi Communications Team on: alditeam@clarioncomms.co.uk