Managed pub and bar group TCG is launching an innovative food concept, Wok Out, at the end of April. Quick to serve and offering great value for money, Wok Out is intended to drive incremental food sales during traditionally drink-led occasions.
At more than 30 TCG venues, customers will be able to buy cartons of the hot, freshly-cooked snack meals from front-of-house serving stations, or served at their tables by waiting staff from usherette-style trays.
Wok Out will be available in four flavours: sweet chilli chicken or vegetable chow mein with noodles; chicken curry with rice; and meatballs with pasta. Cooking times start at just two minutes, making them ideal impulse orders for customers when watching sport or live music, or when exiting the pub.
Nick Francis, commercial director of TCG said: “Wok Out is a great opportunity to build food trade in our pubs and bars, and we expect it to be a popular addition during the Euro 2102 finals and Olympics this summer.
“Starting at just £2.95 a carton, it’s a value for money way for consumers to fill the ‘hunger gap’. Too many licensees are familiar with the sight of customers deserting them for the nearest takeaway once the final whistle has blown. Wok Out will keep customers in the pub, and secure a share of the spend currently going to local food outlets.”
TCG has successfully grown food sales across its primarily wet-led estate over recent years by finding innovative, tailor-made solutions that bring incremental sales, such as the King’s Feast community food concept, launched a year ago and now operating in five pubs.
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Issued on behalf of: TCG
By: ShielPorter Communications
Further information: Ros Shiel: ros@shielporter.com / 07841 694137
John Porter: john@shielporter.com / 07734 054389
Notes to editors:
- TCG operates a diverse estate of around 95 managed pubs and bars nationwide.
- The business has a strong foothold in London, with high-profile sites such as the flagship Tattershall Castle floating bar and restaurant on the Embankment.
- The estate stretches across the country from Aberdeen to Newquay, and from Cardiff to Norwich. It includes late night bars, community and sports locals, student venues and quality town centre pubs, as well as a number of trading formats, such as the Henry’s Café Bar brand, Eerie Pubs and the King’s Feast food concept.
- For more information visit the company website at www.the1440.co.uk .