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20th October 2015



 Japan’s number one lager Asahi Super Dry has launched its dark lager brand extension Super Dry Black in the UK market.


Imported from Japan and brewed like a traditional lager, Asahi Super Dry Black (5.5% ABV) uses the iconic no. 318 yeast of the original Super Dry but achieves a deeper, darker appearance and flavour through the addition of roasted malt.


With its dark, velvety good looks, you might expect this black beauty to be full-bodied and heavy like a dark ale, in fact it couldn’t be more different.


Unlike a traditional stout or porter, Super Dry Black is easy-to-drink and maintains the dry, crisp, refreshing flavour of Asahi Super Dry, derived from the addition of rice.  Its clean lager taste imparts a deeper sweet nuttiness and rich, smooth flavour offering UK consumers a new lager experience.


Says Asahi UK brand manager Samantha Catford, “Super Dry Black offers a real point of difference in the UK.  It will appeal to beer drinkers who appreciate a continental dark lager style: soft and elegant, with a rich, mildly-vanilla, nutty-sweet palate, and a dry, rounded finish that is never harsh or acrid.  The challenge for UK consumers, who are accustomed to full-bodied dark ales, will be to discover its surprisingly light, refreshing taste.”


Asahi Super Dry Black’s refreshing yet rich, malty flavour goes well with a steaming ramen dish or a spicy Japanese beef curry.


Available from December in 24 x 334ml bottle SKUs, for more information or to place an order please contact the Asahi Sales Team on 01795 532206.


Note to Editors:


Asahi, pronounced “A-Sa-Hee”, means ‘rising sun’ and is Japan’s number one beer. Developed in 1987, it was Japan’s first karakuchi or ‘dry’ beer – easy-to-drink, good with food and characterised by its dry bite. Asahi Super ‘Dry’, has an abv of 5%, and is described as ‘super crisp, super clear and super dry’.


On-trade partners

Asahi Super Dry is available in Burger & Lobster, Bone Daddies, M Restaurants, Sushi Samba, The Koh Group, Wagamama’s, and YO! Sushi.



Asahi UK is not responsible for the content on third party websites


For further information please call:

John Humphreys, Shepherd Neame Communications Manager

Tel: 01795 542263 or email

or visit



/asahiuk  @AsahiUK    @asahiuk




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