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18th June 2024

Aston Villa lands new pouring rights partner for Villa Park 

Aston Villa is delighted to announce Carlsberg Marston’s Brewing Company (CMBC) as the club’s new Official Lager and Cider Partner. 

CMBC will hold the pouring rights at Villa Park, delivering a new, wide range of choices for supporters from its portfolio of brands including Carlsberg Pilsner, Birrificio Angelo Poretti, Somersby Cider, 1664 and Brooklyn Pilsner. 

Served in all concourse and hospitality concessions from the start of the 2024/25 season, CMBC will also support the installation of new bars and facilities across the stadium as part of the wider development of offerings at Villa Park. 

Chris Heck, President of Business Operations, said: “We are thrilled to be partnering with a truly iconic brewer that is not only aligned with our vision but will also give supporters more choice than ever before from their first-class, globally recognisable line of products.  

“They will be invaluable in the revamp of our kiosk and hospitality provisions as we look to take our fan experience to new heights. 

Carl Middleton, VP On Trade Sales, Carlsberg Marston’s Brewing Company, added: “We are incredibly excited to partner with Aston Villa and bring our exceptional range of lager and cider to fans at Villa Park. This collaboration underscores our commitment to enhancing the matchday experience with top-quality drinks and innovative service. We look forward to being a part of the vibrant community at Villa Park and contributing to the exciting developments ahead. 

The partnership with CMBC marks a significant step in improving the matchday experience for Aston Villa fans, providing them with a variety of beverage options and upgraded facilities.


Notes to editors 

About Carlsberg Marston’s Brewing Company 

Carlsberg Marston’s Brewing Company (CMBC) is one of the UK’s largest brewers and the leading UK brewer of cask ale. With a brewery and logistics network covering the whole of the UK, we are a home of brewing expertise, defined by our heritage and strong values. 

Our portfolio spans World Beer brands, premium lager and beloved Ales, including iconic names Carlsberg Danish Pilsner, 1664 and San Miguel, alongside cask favourites like Hobgoblin and Wainwright and rising stars 1664 Blanc, Poretti and Brooklyn Craft beers. With an enviable selection of low and no alcohol options such as Carlsberg 0.0, Brooklyn Special Effects and Erdinger Alkoholfrei, we champion exceptional brews that are exciting drinkers everywhere, whatever their taste. 

But our mission goes beyond beer. Every one of us has a passion for making a difference – delivering outstanding service to our customers, investing in our people, and innovating to reduce our sector’s impact on the planet and create positive benefits for the communities we operate in. 

We are Carlsberg Marston’s Brewing Company. Brewing For a Better Today and Tomorrow.  

Discover more at:  

About Aston Villa FC 

Founded in 1874, Aston Villa Football Club is a founding member of the Football League and a leading institution in the English game. One of only six English clubs to have been crowned champions of Europe, the team has historically enjoyed exceptional success domestically, including seven First Division Championships, seven FA Cup titles, and five Football League Cups. 

A club of the future, AVFC is committed to innovating technologically, on and off the pitch, providing best in-class experience for fans and leading the football industry for best practice. United behind the club values of Pride, Passion and Purpose, Aston Villa Football Club continually strives to push the boundaries of what a football club should be. 

Please also find an image to accompany the release here

Contact: Edward Halliday

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