For the first time in the UK, Belgian family run Haacht Brewery is launching its portfolio of award-winning Belgian beers to pubs and bars across the UK, following a series of trading partnerships with five leading UK on-trade wholesalers.
With the increasing growth and popularity of world and speciality beer in the UK marketplace, Haacht is perfectly positioned to take advantage of these evolving trends, with a range of beers to suit everyone’s taste and beer preferences.
Nectar Imports, James Clay, Dayla, Pivovar and First Drop have all agreed trading partnerships to take Haacht’s range of beers for on-trade distribution from this summer.
Matthew Langley, Country Director at Haacht Brewery UK comments: “Since launching in the UK in the spring of this year, we have consistently received overwhelmingly positive feedback for our range of Belgian beers and were one of the top rated Breweries at BrewLDN. These early adopter trading partnerships with key wholesalers put us in a fantastic place to take these beers to bars, pubs and restaurants across the UK”
Notes to Editors:
Haacht are a family Brewery from the Flanders region of Belgium and have been brewing beer since 1898. Haacht produce a range of authentic multi-award winning Belgian beers:-
- Primus, the original Belgian pilsner, has remained true to the way it was originally brewed – with the recipe unchanged since launch in 1924 and for this, has maintained its original taste and authenticity. Recently winning Gold in the International Beer Challenge.
- Tongerlo, a range of traditional Belgian Abbey style beers, produced in partnership with the monks of Tongerlo Abbey. All bottle conditioned, there are three beers in the range, Blonde, Bruin and Tripel.
- Super 8, a range of iconic speciality beer styles with a uniquely contemporary Belgian twist. The range includes Blanche – a cloudy wheatbeer, Flandrien – a Belgian blonde, Export – a light blonde pilsner and IPA – a hoppy and zesty interpretation of this classic style.
Press release from Haacht Brewery
Contact: Sophie Jones, firstname.lastname@example.org