Launch of Red Rascal Cherry Mild and Outland Tropical Pale
Badger Brewery is continuing to drive its programme of NPD backed by brewing tradition with the launch of two new beers. The Dorset-based independent family brewer has added Red Rascal Cherry Mild to its line-up of Premium Bottled Ales (PBAs), while Tropical Pale Ale expands the successful Outland craft beer range.
With darker beers enjoying a surge in popularity, 4% ABV Red Rascal combines the rich, malty character of a traditional mild with juicy, fresh cherry notes. Deep brown in colour, with flashes of red when the light catches the liquid, Red Rascal has a ripe, vibrant cherry aroma and a fruity, full-bodied flavour.
Red Rascal introduces a fox character, The Rascal, on the label. This builds on the style of the successful redesign of the Badger PBA range 18 months ago. Red Rascal has a confirmed listing with Waitrose, with other grocery customers to follow. It will also be available in 500ml bottles in Hall & Woodhouse pubs, the Brewery Shop and on www.badgerbeers.com. It has an RRP of £2.15.
Outland Tropical Pale Ale is the latest addition to the Outland range of mainstream craft beers launched by Badger in 2023. A 4.3% ABV pale ale brewed using Cascade and Amarillo hops, the beer delivers refreshment with waves of tropical fruit and bursts of fresh mango flavour.
Outland Tropical Pale is available in 440ml cans, with an RRP of £2.85, as well as on draught in selected Hall & Woodhouse pubs.
The Outland brand is now listed with four of the ‘Big 5′ multiple grocers. Positioned as a ‘mainstream craft’ brand, Outland offers the interesting, innovative flavours and pack design cues associated with craft beers, presented in a way that also appeals to beer drinkers who are new to the craft category, or simply enjoy discovering new beers. The Outland range now comprises nine styles, with more planned for launch during 2025.
Giles Mountford, head of brand marketing for Badger Brewery, said: “The beer market is more competitive and dynamic than ever, and our combination of experience and innovation gives us a real advantage when it comes to expanding both the PBA range and our Outland craft brand.
“We’ve demonstrated that we can respond to changing consumer trends, while at the same time creating great beers that build on our nearly 250 years of brewing heritage and expertise in Blandford.
“Red Rascal is a great example of this, blending the character of a traditional mild with fresh cherry, to create an innovative but accessible beer with broad appeal. Meanwhile, Outland Tropical Pale combines tropical refreshment with a laid-back vibe that reflects Dorset’s outdoor lifestyle.”
Both new beers launch early April and will be available from retailers, at the Brewery Shop in Blandford, and online at www.badgerbeers.com
Tasting notes
- Red Rascal Cherry Mild: 4% ABV
Roasted malt and rich caramel notes unite with balanced bitterness for a satisfying mouthfeel that forms the perfect backdrop for juicy, fresh cherry notes. A complex and bold ale.
- Outland Tropical Pale Ale: 4.3% ABV
Waves of tropical fruit and bursts of fresh mango flavour abound in this refreshing pale ale, brewed using Cascade and Amarillo hops. Ideal paired with a coconut prawn curry and green mango salad.
For more information see www.badgerbeers.com/our-beers/
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Issued on behalf of:Badger Brewery
By:ShielPorter Communications
For further information:
Ros Shiel:ros@shielporter.com / 07841 694137
John Porter:john@shielporter.com / 07734 054389
Notes to editor
- Badger Beers have been brewed in Blandford, Dorset since 1777 by independent regional family brewer, Hall & Woodhouse, which also owns around 180 pubs across the south of England. The business is now under the stewardship of the seventh and eighth generations of the Woodhouse family.
- The Badger range of characterful, award-winning premium bottled ales (PBAs) have widespread, national distribution, with listings in all major supermarkets and in thousands of independent grocery and specialist drinks stores, as well as with leading wholesalers and cash & carry outlets.
- The PBA range includes well-known names such as Golden Champion, Fursty Ferret and Tangle Foot. In September 2023, Badger launched vibrant new designs, with each beer featuring an illustration of a Dorset wildlife character – including a mouse, ferret and hare – above a clear, brief taste description. The redesign has driven an increase in consumer penetration for the brand of 9.3%, compared to a -13% decline in penetration for the PBA category overall (Kantar, 12 weeks to 29 September 2024).
- In April 2023, Badger launched a range of craft beers under the new Outland brand. The range now includes nine variants, packaged in 440ml cans. Outland was developed to offer the interesting, innovative flavours associated with craft beers, presented in a way that also appeals to more mainstream beer drinkers.
- Badger Beers have won an impressive number of awards in UK and international beer competitions over the years. In 2024, Outland was a finalist in the Grocer Gold Awards, and in 2023 was named Supreme Champion, Pack Design, in the International Beer Challenge. Badger took eight medals in the World Beer Awards 2024 across its PBA and Outland ranges, including a Country Winner medal for Outland Ginger Pale Ale.
For further information:
Ros Shiel:ros@shielporter.com / 07841 694137
John Porter:john@shielporter.com / 07734 054389
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