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5th July 2012

BADGER SAYS CHEERS FOR TOP AWARD AT HAMPTON COURT

Badger Ales is delighted to announce that its first ever show garden has won Silver Gilt at the RHS Hampton Court Palace Flower Show 2012. The Badger Beer Garden, created to celebrate beer and brewing, is the first ever show garden at Hampton Court to be sponsored by a brewery.

“The Badger Beer Garden is everything we could have wished for.  It captures the essence of the Dorset countryside which is at the heart of Badger Ales and has given us an opportunity to meet many people who already enjoy a bottle of Badger as well as introducing our Dorset ale to many thousands of garden lovers at Hampton Court.  We are delighted to win such a coveted   medal as it represents all the hard work and commitment of the team that has made the garden possible,” said Anna Corbett, brand manager for Badger Ales.

For over 300 years, Badger Ales have been brewed at Blandford St. Mary in Dorset.  With names including Fursty Ferret, Hopping Hare and Poacher’s Choice, Badger Ales has the countryside at its heart and has grown to become one of the UK’s leading premium ale brands.

The Badger Beer Garden was designed by Gold medal-winning designers, Flemons Warland Design, with hard landscaping by construction team Landform. In addition, students from Kingston Maurward College in Dorset, built dry-stone walls and planted thousands of native  plants, sculptors from the Portland Sculptor and Quarry Trust hid eight Badger paw prints throughout the garden and created pathways made of Portland stone. A unique and beautiful river of beer bottles was the main focus of the garden as it meandered through the planting, symbolising a typical Dorset brown trout river.

 

Many elements of the Badger Beer Garden are being relocated to Dorset. The Heritage Fingerpost Sign will be repositioned in the gardens of The Crown Hotel, Blandford and part of the Portland stone path engraved with Badger paw prints will be incorporated into many of the Hall & Woodhouse pubs throughout the estate.

 

For further information please call Nickie Davies, Positive PR, tel: 01935 389497 or email: nickie@positivepr.co.uk, or contact Anna Corbett, brand manager, Hall & Woodhouse, tel: 01258 452141 or email: anna.corbett@hall-woodhouse.co.uk www.badgerales.com

 

(047) July 2012

 

Background information:

 

Hall & Woodhouse has been brewing Badger Ales in the heart of the Dorset countryside since 1777.  As one of the leading independent brewers in the UK, Hall & Woodhouse is well known for its range of award-winning ales brewed under the Badger brand and its network of public houses throughout the South of England.  2012 has been a year of celebration for the company; Head Brewer, Toby Heasman has been awarded Brewer of the Year by the All-Party Parliamentary Beer Group and Hall & Woodhouse was awarded The Best Tenanted/Lease Pub Company (10-199 pubs) in the Publican Awards.   In addition, the Company’s new brew house was officially opened in June, continuing the legacy and securing the future of brewing in Blandford, Dorset for the next 100 years. The Brewery, which is now managed by the fifth generation of the Woodhouse family, is justifiably proud of the quality of its ales which are brewed with Dorset spring water filtered through the Cretaceous chalk downs and drawn up 120 feet from the Brewery’s own wells.

 

 

Nickie Davies

Positive PR

 

Tel: 01935 389497 www.positivepr.co.uk

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