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20th February 2013

Bairds to launch new supply business for craft brewers

Malt supplier Bairds Malt is to launch a brand new venture in April 2013 to support the fast-growing craft brewing sector in the UK.

Brewers Select will launch as a new wholly owned company based in Peterborough – close to the A1 and other distribution routes – and will offer a one-stop-shop solution for brewers’ supplies. Over time the product range offered will include malt, hops, finings, infusions, sugars, syrups and yeast. Products will be regularly updated, based on customer requests and access to ingredients that are unique to the UK through Bairds’ and its sister companies in the US, Canada, Australia and Germany.

The new dedicated team at Brewers Select has a wealth of experience in serving the brewing industry and will offer the same excellent levels of service provided by Bairds Malt. The aim is to ask existing craft brewer customers to source from Brewers Select in April.  From that date, milled malt in 25kg bags will only be available through the Brewers Select which will guarantee parity pricing to the existing Bairds Malt supply.

Roger Woodley, CEO of Bairds Malt commented: “Over the last three years Bairds has seen a significant increase in the volumes sold in 25kg bags to serve the micro and craft brewers. It became apparent that this sector of the market was not served as well as it deserved to be. Our craft brewers are looking for specific quality and niche ingredients that change regularly in response to demand; the Brewers Select approach will be much more focussed to their needs with one source and one delivery.”


First sight of the product list will be by the end of March 2013 with the launch of the Brewers Select website and representatives from the new venture will be present at SIBA’s Beer X event in March to chat to brewers.