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13th May 2013

Barry Island IPA lands third national listing

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Barry Island IPA, a collaboration brew between Welsh brewer Brains and Simon Martin – known to many as You Tube beer reviewer ‘Real Ale Guide’ – is now available nationwide in Ocado.

The American-style India Pale Ale was brewed in early 2012 in the new craft brewery plant. After huge success in pubs and beer festivals, Barry Island IPA was bottled and is now available nationally for Ocado customers.

Barry Island IPA is the first Brains Craft Beer to be stocked by the online retailer who have also listed Brains Original Stout. These join three other beers from the Brains core range – SA, SA Gold and Dark.

Paul Harvey, Head of Retail Multiple Groups, said: “We are delighted that Ocado have listed Barry Island IPA and Brains Original Stout. There is a natural fit between our premium range of beers and Brains Craft Brewery products with the reputation that Ocado have in being a retailer of top quality products. Ocado can supply the majority of Britain, so this is yet another opportunity for Brains consumers to be able to purchase our products across the country. 

Barry Island IPA is also listed nationally in Tesco and Morrisons making it Brains’ best selling craft beer to date.

TASTING NOTES

Barry Island IPA – Created by Simon Martin, aka Mr Real Ale Guide, this India Pale Ale was inspired by the ‘IPA revolution’ across the pond. The boy from Barry has used a trio of hops from the US in this pale coloured ale, which is bursting with citrus aromas. A unique smooth malt taste upfront is finished off by a vigorous bitterness and a ‘tidy’ clout of citrus and berry hop flavours.

Brains Original Stout – Our ‘Original Stout’ is a classic full bodied stout with a distinctive chocolate aroma. It is brewed using a combination of chocolate and premium ale malts and bittered with a blend of hops to create a complex flavoursome refreshing stout. An ideal match with shellfish and creamy or chocolate puddings.

-Ends-

For more information please contact Ffion Jones on 029 2033 4763 or ffion.jones@sabrain.com