Independent brewer Bath Ales has re-introduced Rare Hare, the strongest beer in the Bath Ales portfolio, just in time for the Easter holidays.
Available in-store and on tap from 25th March, Rare Hare is set to live up to its name with pre-orders sales already rising fast.
A smooth premium beer that is full in flavour and dry and clean on the palate, Rare Hare makes unscheduled appearances in the Bath Ales’ brewing calendar and is only available in limited quantities.
First developed by Bath Ales’ head brewer in 2002, the chestnut beer offers cask lovers a dry, bitter taste with a hint of caramel and an aroma that is topped off with toffee notes.
Gerry Condell, head brewer at Bath Ales, said: “The appeal of Rare Hare lies in its smooth taste and each time it is released it proves very popular with our customers.
“The limited availability of Rare Hare, as well as its delicious taste, means that it is highly anticipated before it hits the pumps.”
Rare Hare packs a punch at 5.2% ABV and the special 2013 brew can be purchased in 500 ml bottles online at www.bathales.com or in Bath Ales’ new shop at Hare House HQ in Warmley. Rare Hare is also available in cask across Bath Ales’ pub estate and in other venues across the South West while stocks last.
ENDS
For more information please contact Amy Bullen at Inside Media on 01179 066 526 or amy.bullen@insidemedia.uk.com.
About Bath Ales:
Based between Bath and Bristol, Bath Ales is an independent brewery established in 1995 which uses traditional brewing techniques with cutting-edge technology. The founders come from a brewing background and combine a range of skills with a shared passion for all styles of beer.
Last Autumn Bath Ales announced a significant investment plan which will see production volumes double in the next two years. The brewer currently produces just over 25,000 brewer’s barrels annually and the business has had its own bottling plant since 2007. It has an on-site brewery shop.
Bath Ales now operate 10 sites across the South West – The Hare on the Hill, The Hop Pole, The Salamander, The Swan, The Wellington, Graze Bar, Brasserie & Chophouse in Bristol, Beerd, The Grapes in Oxford, Graze Bar, Brasserie & Chophouse in Cirencester and Graze Bar, Brewery & Chophouse in Bath.
The Bath Ales range of beers includes Gem, Barnsey, Dark Side, Wild Hare, Special Pale Ale and Ginger Hare.
Amy Bullen
Inside Media
Twitter: @InsideMediaPR
Tel: 01179 066 526 / 07827 852 928