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BBPA airs episode four of The Beer & Pubcast, exploring low and no alcohol beer

Episode features guests Laura Willoughby of Club Soda and Tristan O’Hana of Pub & Bar Magazine, exploring the growth of low and no beer, mindful drinking and how pub and bar operators can grow their low and no offer  

Today, the British Beer & Pub Association (BBPA) has aired its fourth episode of its podcast series, The Beer & Pubcast.

The podcast is available to listen to on the BBPA website at beerandpub.com/beer-and-pubcast and on Soundcloud.

Made by the trade for the trade, The Beer & Pubcast speaks up for Britain’s beer and pub sector, exploring issues and topics that affect brewing and pub businesses across the UK.

This latest episode of the Beer & Pubcast explores low and no alcohol beer and features guests Laura Willoughby of Club Soda – the mindful drinking movement – and Tristan O’Hana of trade publication Pub & Bar Magazine. The episode is hosted by the BBPA’s very own Policy Manager and Beer Sommelier, Steve Livens.

The episode explores the growing market of low and no alcohol beer, discussing the mindful drinking movement behind a lot of the growth in the category and how it can continue to grow through innovation. It also includes tips for pub and bar operators on how to promote and sell low and no alcohol beer and the advantages of doing so.

Steve Livens, Policy Manager at the British Beer & Pub Association, commented:

“In this latest episode of the Beer & Pubcast, we discuss the exciting and increasing range of low and no alcohol beers here in the UK.

“This innovative category is only set to grow, so in the episode we explore tips and advice on how to promote and sell low and no alcohol beer, making it a must listen for anyone in the pub or bar trade.”

ENDS

 

For further information, please contact:

Nick Lawrie, Digital Communications Manager: 020 7627 9156/ 07824 359 013

David Wilson, Director of Public Affairs: 020 7627 9151/ 07557 405 815

Adam Beazley, Communications & Campaigns Officer: 020 7627 9155 / 07507 836 708

Notes to editors:

The British Beer & Pub Association is the leading body representing Britain’s brewers and pub companies. The Association is more than a century old and was originally founded as the Brewers’ Society in 1904. Our members account for some 90 per cent of beer brewed in Britain today, and own around 20,000 of the nation’s pubs.

The Beer & Pubcast is available to listen to on the BBPA website at beerandpub.com/beer-and-pubcast and on Soundcloud.

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