With just over a week to go, the British Beer & Pub Association has announced the shortlists for the first ever awards ceremony at its annual dinner next Wednesday, 17th October. Three new awards will add a new dimension to this key industry event, by recognising exceptional company and individual contributions to the brewing and pub sector in 2012.
Beer Champion 2012
Carlsberg UK, Charles Wells, Daniel Thwaites, Heineken UK, Liberation Group
Pub Champion 2012
Daniel Thwaites, Heineken UK, Liberation Group
Heart of the Community award 2012
Daniel Thwaites, Enterprise Inns, Heineken UK, Joseph Holt, JW Lees
The event will also see a Chairman’s Award, which will be given to an individual and awarded by the BBPA Board, who will be looking for someone who has made a telling contribution to the industry – and deserves to be recognised.
BBPA Chief Executive Brigid Simmonds comments:
“We have had some brilliant entries, and the judges were hugely impressed with the work that has been put in. We are really looking forward to finding out the winners.”
For further information please contact:
David Wilson, Director of Public Affairs: 020 7627 9151/ 07557 436 033
Gareth Barrett, Public Affairs Officer Tel: (020) 7627 9154
Notes to editors:
BBPA Awards details:
Beer Champion 2012: This award looks to highlight companies which have successfully sought to promote, improve and celebrate beer as a category. The judges will consider the full range of deliverables which are worthy of being deemed a beer champion – from high quality advertising to improved social responsibility, environmental awareness to commercial innovation. Whether it is pioneering a new method of dispense or an innovative product design, or crafting a memorable advertising or marketing campaign – we are looking for that magic dust that sets you apart from the pack in 2012. The winner will be the company which has used their resources most effectively to be a champion of beer.
Pub Champion 2012: Britain’s pubs are one of the nation’s greatest assets, and this award seeks to reward companies that have worked to make sure they remain a national treasure for future generations. The judges will be looking for examples of effective investment in pubs, whether that is in physical improvements to the pub estate, engagement in the social responsibility agenda, or investment in people. Judges will take particular interest in the innovative use of social media and other marketing resources, the development of your food offer or strong strategic leadership in all aspects of your business.
Heart of the Community Award: The judges are looking for a company which – through their own corporate initiatives or leading-edge partnerships has demonstrated a proven commitment to their local community. Entries could include initiatives to promote social responsibility, engagement with social, community, charitable and voluntary groups, alongside support for regional/national business development, environmental challenges overcome or evidence of how companies have demonstrated they are intrinsic to their local community. Judges will be looking to celebrate companies that have exercised leadership in helping to shape the ‘big society’.
The Chairman’s Award: While the other three awards will be given to companies, the Chairman’s award will be given to an individual and we will not be seeking nominations – this will be awarded by the BBPA Board, which will be looking for someone who has made a telling contribution to the industry – and deserves to be recognised by the wider industry. There may be more than one winner in this category, and no shortlist.
The BBPA Annual Dinner brings together business leaders in the brewing and pub sector, key industry stakeholders, as well as Parliamentarians and other important opinion formers in the media and beyond. This year the dinner and awards will be hosted by Gyles Brandreth.
It will be held on Wednesday, 17th October 2012 from 7pm, at the London Marriott Grosvenor Square.
For further details, and information please go to www.beerandpub.com/
For sponsorship and ticket enquiries please contact Fireball:
Tel: 020 8704 4141