Beer Day Britain, the event devoted to the nation’s favourite drink, has arrived – and the British Beer and Pub Association (BBPA) is once again celebrating the occasion!
Beer lovers from across the country will join in raising a glass and saying ‘Cheers to Beer’ at 7pm this Friday, the same date the Magna Carta was sealed in 1215. People can also use the hashtag #CheersToBeer to share their celebrations on social media.
Beer Day Britain, now in its fourth year, aims to raise the profile of beer as Britain’s national drink. It was instigated by Beer Sommelier Jane Peyton and is supported by major organisations in the beer industry including Britain’s Beer Alliance, the British Beer & Pub Association, the Society of Independent Brewers, Campaign for Real Ale and Cask Marque amongst others.
BBPA Chief Executive Brigid Simmonds comments:
“Beer Day Britain is always a fantastic celebration of our great national drink and its history, and this year won’t be any different, with hundreds of thousands of people from across the country heading to the Great British pub to say ‘Cheers to Beer!’ this Friday.”
ENDS
For further information, please contact:
Nick Lawrie, Digital Communications Manager: 020 7627 9156/ 07824 359 013
David Wilson, Director of Public Affairs: 020 7627 9151/ 07557 405 815
Adam Beazley, Communications & Campaigns Officer: 020 7627 9155 / 07507 836 708
Notes to editors:
More information on Beer Day Britain can be found on the Beer Day Britain website, or on Twitter or Facebook.
The British Beer & Pub Association is the leading body representing Britain’s brewers and pub companies. The Association is more than a century old and was originally founded as the Brewers’ Society in 1904. Our members account for some 90 per cent of beer brewed in Britain today, and own around 20,000 of the nation’s pubs.