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4th April 2024

BBPA responds to Sheffield Council advertising restrictions

Responding to Sheffield Council’s decision to ban all advertising for beer, including that which is non-alcoholic, Emma McClarkin, Chief Executive of the British Beer and Pub Association commented:

“Companies across the beer and pub sector, let alone the wider alcohol producing industry, are subject to strict advertising guidelines set out by both the Portman Group and the Advertising Standards Authority and are duty bound to communicate in a responsible manner which is both strictly regulated and policed.  The decision by Sheffield City Council to unilaterally apply its own rules and restrictions is therefore disappointing and misinformed.  The Council’s decision to prohibit no and low alcohol products seems even more absurd, especially when this innovative category of drinks is increasingly used by consumers as an effective means to moderate drinking and thereby adhere to the guidelines for weekly alcohol consumption set out by the Chief Medical Officer.  What is more, Sheffield Council should be supporting all the amazing breweries and pubs which are part of Sheffield’s and Yorkshire’s culture and community.  The Council must urgently reconsider their decision which may also undermine work by the government to improve awareness of the availability of no and low alcohol drinks which the British Beer and Pub Association supports.”


For more information or to arrange an interview contact / 020 7627 9199

About the British Beer & Pub Association

The BBPA represents UK companies which between them brew over 90% of the beer sold in the UK and own over 20,000 pubs.

Our members include international companies, national and local brewers and pub businesses operating managed and tenanted pubs in cities, towns and villages across the country.

These businesses are at the heart of communities and local economies and include family businesses who have been brewing beer and running pubs for hundreds of years alongside emerging brewers and pub operators.

  • The UK’s beer and pub industry supports close to 940,000 jobs
  • The industry adds £26.2billion to the UK’s economy each year


For more information or to arrange an interview contact / 020 7627 9199

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