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29th August 2023

Beavertown Brewery launch sunlight activated beer mats revealing hidden walking trails across the UK this Bank Holiday

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August 24, 2023: The great British pub walk is getting an injection of the weird and wonderful this bank holiday, as Beavertown Brewery hides secret maps in pubs around the UK – in a place you’d never suspect.

Over the long weekend, the brewery will swap out their classic beer mats for UV activated ones – that when held up to the sun, reveal a series of invisible routes to take punters on a journey of hidden destinations, from ancient burial sites to stone circles.

Research commissioned by the brewery* has found that a whopping 72% of UK adults love to go for a local ramble – but as it turns out, they’re not taking very much in, with over half (51%) admitting to being completely unaware of historical landmarks in their own hometown.

The new bar mats that will be hidden in pubs in six UK cities, will encourage punters to head outside this bank holiday and uncover more about their area’s hidden histories, with trails that reveal destinations from crypts, ancient cemeteries, viking murals and friar-made sandstone caves all the way to the grave of Eleanor Rigby and the grafts of Isaac Newton’s apple tree.

Tom Rainsford, Marketing Director of Beavertown Brewery said, ‘Working a ‘pint stop’ into a walk with a mate is something we all love, in fact, our research has shown that more than half UK adults (53%) like to treat themselves to a trip to the pub after a walk. This bank holiday we wanted to add a touch of mystery and lore to your pub walk, with our UV beer maps. So grab your walking boots, finish your pint of Neck Oil and discover that the secret maps hidden in your local pubs aren’t the only things to be uncovered in your hometown this weekend.’

Beavertown’s beer maps will be launching in participating pubs listed below in London, Liverpool, Manchester, Nottingham, Bath and Glasgow this August Bank Holiday weekend. One UV beer mat will be given out with every purchase of a pint of Beavertown’s Neck Oil IPA from Saturday 25th August – Monday 28th August until stocks last.

Can’t make it to the pub? Check out the routes in the links here: The Pilgrim (London), The Blackstock (London), The Dovedale Towers (Liverpool), The Turing Tap (Manchester), Binks Yard (Nottingham), Ark Glasgow (Glasgow), and The Huntsman (Bath)

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For further press information, please contact beavertown@herebedragons.co 

Instagram/Twitter: @Beavertownbeer
Facebook: /Beavertownbrewery
Webshop: https://shop.beavertownbrewery.co.uk/

Notes to Editors

* OnePoll carried out the research on behalf of the commission, surveying a diverse group of 2000 adults across the UK

Participating Venues

  • The Pilgrim, 247 Kennington Ln, London SE11 5QU
  • The Blackstock, 284 Seven Sisters Rd, Finsbury Park, London N4 2HY
  • Dovedale Towers, 60 Penny Ln, Liverpool L18 1DG.
  • Turing Tap, 421-423 Oxford Rd, Manchester M13 9WG
  • Binks Yard, The Island Quarter, 1 The Great Northern Cl, Nottingham NG2 3JL
  • Ark Glasgow, North Frederick Street, Glasgow G1 2BS
  • The Huntsman, 1 Terrace Walk, N Parade, Bath BA1 1LJ

About Beavertown Brewery

  • Beavertown Brewery is dedicated to crafting high quality, innovative beers like Neck Oil IPA, Gamma Ray APA and Lazer Crush Alcohol Free IPA that appeal to the thirsty masses. From brewing to branding, we believe in creativity at the heart of everything we do.
  • At Beavertown, we believe beer is more than just a beer, it’s an experience. That’s why we host weekly Saturday taprooms to give people the chance to taste our carefully crafted beer in its natural habitat, our own Tottenham brewery.
  • Now 11 years old, Beavertown began life on a 650L kit in a BBQ joint in Haggerston. The brewery in Tottenham Hale produces 5500L batches (or 9,000,000 pints a year) and our new home in Enfield – Beaverworld – will allow Beavertown to produce ten times this, a staggering 90,000,000 pints a year.
  • The official craft beer of Tottenham Hotspur F.C., you can enjoy a crisp pint of your favourite Beavertown brew in our new taproom and microbrewery inside the stadium – the first of its kind.
  • In 2021, Beavertown opened the doors to its first-ever pub, Corner Pin, at the brewery’s home in Tottenham. Popping with vibrant blasts of colour, iconic Beavertown designs and with a menu featuring the whole range of Beavertown’s out-of-this-world beers, Corner Pin encompasses everything that makes the brand unique, bringing all of its creativity and curiosity to the new north London location.
  • Winner of 3 gold medals at the International Beer Challenge for core range beers Gamma Ray & Neck Oil.
  • In 2021, Beavertown opened the doors to its first-ever pub, Corner Pin, at the brewery’s home in Tottenham. Popping with vibrant blasts of colour, iconic Beavertown designs and with a menu featuring the whole range of Beavertown’s out-of-this-world beers, Corner Pin encompasses everything that makes the brand unique, bringing all of its creativity and curiosity to the new north London location.
  • Winner of 3 gold medals at the International Beer Challenge for core range beers Gamma Ray & Neck Oil.

For further press information, please contact beavertown@herebedragons.co 

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