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26th October 2022

Beavertown creates the UK’s largest UV mural in Manchester’s Northern Quarter

  • Beavertown Brewery is taking over Manchester’s creative district with the UK’s largest glow-in-the-dark mural this Halloween.

  • The mural is inspired by the brewery’s Halloween short film ‘Beavertown’s Rime of the Ancient Mariner’ – watch the full animation here.

  • Mancunians can catch a look at the artwork between 21/10 and 31/10 on the Northern Quarter, M4 1HP

Images available here

Manchester, October 2022: Beavertown Brewery has crash-landed in Manchester this week with the UK’s biggest ever UV mural, just in time for Halloween.

The glow-in-the-dark mural, which covers a huge 270㎡ of canvas space in Manchester’s Northern Quarter, is inspired by the brewery’s Halloween short film Beavertown’s Rime of the Ancient Mariner, which launches on Monday 24th October (see full animation here).

The mural depicts Beavertown’s Ancient Mariner – a space-suited-skeleton suspended in what the brewery has described as a ‘nautical space nightmare’.

Beavertown has used special UV paint and carefully rigged up lighting to emulate the animation’s eerie, psychedelic feel.

Spectators will be able to see hidden parts of the artwork reveal themselves as day turns to night and the UV paint uncovers new designs.

Any passers-by who want to watch Beavertown’s Rime of the Ancient Mariner can do so by scanning the QR code painted into the mural’s designs.

Alongside the short film, the brewery has launched Blood of the Mariner, a limited edition blood red larger which Mancunians can try at Wolf at the Door – located opposite the mural.

Wolf at the Door will also serve a number of Halloween-themed food pairings and launch a Trick or Treat draw with pints of Blood of the Mariner as prizes.

Nick Dwyer, Beavertown’s Creative Director said, ‘Beavertown’s take on ‘Rime of the Ancient Mariner’ is our attempt at the sort of melancholy spookfest you might see rubbing shoulder with the likes of Tim Burton and Neil Gaiman, and the designs and colours were chosen in line with this inspiration. Getting not only a mural, but a mural that utilises the ominous glow of UV light, AND a mural in one of our favourite cities as an exclusive piece is a total dream scenario’.

Customers can check out Beavertown’s Halloween mural from 21/10 to 31/10, and watch Beavertown’s Rime of the Ancient Mariner on Beavertown’s social channels from Monday 24th October. To try a pint of Blood of the Mariner larger, visit Wolf at the Door or head to Beavertown’s webshop.

ENDS

Notes to Editors

  • See Beavertown’s Rime of the Ancient Mariner here
  • Blood of the Mariner beer available to order on Beavertown’s webshop here
  • MUAL LOCATION: Northern Quarter, Manchester, M4 1HP
  • MURAL SIZE: 23.6m (W) X 11.4m (H) or 270㎡ canvas space
  • MURAL DATES: 21st October 2022 – 31st October 2022

For further press information, please contact beavertown@herebedragons.co
Instagram/Twitter: @Beavertownbeer
Facebook: /Beavertownbrewery
Webshop: https://shop.beavertownbrewery.co.uk/

About Beavertown

Beavertown is dedicated to crafting high quality, innovative beers like Gamma Ray APA or Neck Oil SIPA that appeal to the thirsty masses, as well as more experimental brews from our Tempus Project. From brewing to branding, we believe in creativity in everything we do.

  • At Beavertown, we believe beer is more than just a beer, it’s an experience. That’s why we host weekly Saturday taprooms to give people the chance to taste our carefully crafted beer in its natural habitat, our own Tottenham brewery.

  • Now 10 years old, Beavertown began life on a 650L kit in a BBQ joint in Haggerston. The brewery in Tottenham Hale produces 5500L batches (or 9,000,000 pints a year) and our new home in Enfield – Beaverworld – will allow Beavertown to produce ten times this, a staggering 90,000,000 pints a year.

  • The official craft beer of Tottenham Hotspur F.C., you can enjoy a crisp pint of your favourite Beavertown brew in our new taproom and microbrewery inside the stadium – the first of its kind.

  • In 2021, Beavertown opened the doors to its first-ever pub, Corner Pin, at the brewery’s home in Tottenham. Popping with vibrant blasts of colour, iconic Beavertown designs and with a menu featuring the whole range of Beavertown’s out-of-this-world beers, Corner Pin encompasses everything that makes the brand unique, bringing all of its creativity and curiosity to the new north London location.

  • Winner of 3 gold medals at the International Beer Challenge for core range beers Gamma Ray & Neck Oil.


Press release from Here Be Dragons.

For further press information, please contact beavertown@herebedragons.co.