Skip to main content
1st June 2012

Beer Academy translates into Russian

Forty three people from Heineken’s Russian Business attended the Beer Academy’s One Day Foundation course to learn how to inspire their customers about beer.  Delegates learnt more about the brewing process and how to recognise diverse  styles of beer.  The training was delivered at the famous Langham Hotel in the heart of London’s West End and was translated into Russian for the delegates.

Jenya Betts who arranged the training for Heineken said “Feedback from delegates has been excellent. People felt that that the training was perfectly balanced in terms of information and the opportunity to taste different beers. The only criticism was that some delegates would like to have been able to sample even more tapases during the tastings!

This course has really helped build the knowledge of our team in Russia and we plan to offer Beer Academy training to more of our colleagues over the coming months”.




Photo Caption: Russian delegates on the Beer Academy Training Course



For further information contact


Paul Hegarty

+44 (0)7808 096250


Notes for Editors.

The Beer Academy

The Beer Academy is an educational body that was founded by a small group of beer enthusiasts in 2003 to help people understand, appreciate and enjoy beer sensibly.

To date over 10,000 people have attended Beer Academy courses and tasting events such as the BBC Good Food Show, the Great British Beer Festival and the British Museum as well as in pubs and bars up and down the country.

The Academy offers a range of courses and qualifications ranging from a 90 minute tutored introduction to beer through to the two day Advanced Course for serious beer connoisseurs.  Full details of all Beer Academy Courses and events can be found    or follow us on Twitter @TheBeerAcademy