Beer Day Britain, the UK’s annual national beer day happens on June 15th 2025 (and in Northern Ireland as Beer Day Northern Ireland). This year is the event’s 10th anniversary – which, appropriately for beer, is the Tin Anniversary. It is also the first time that Father’s Day has coincided with Beer Day Britain.
Beer Day Britain was instigated by guild member Jane Peyton in 2015. She chose June 15th because that is the date Magna Carta was sealed in 1215 and ale is mentioned in Clause 35. ‘Let there be throughout our kingdom a single measure for wine and a single measure for ale…’
Each year the focus of Beer Day Britain is the National Cheers To Beer toast at 7pm. This simple activity is not only marked across the UK but by beer drinkers around the world who participate each year. The hashtag #cheerstobeer always trends on social media.
Not everyone can get out to a pub or taproom, especially people who live in care homes, so Beer Day Britain instigator Jane Peyton encourages breweries to adopt a care home in their area and take the pub to them by donating beer so they can celebrate national beer day and join the Cheers To Beer.
Jane Peyton said, ‘Beer has a supernatural ability to unite people and get the party started. Beer is Britain’s national alcoholic drink so you could say that every day is beer day but June 15th is an extra special day and one to bring the nation together to say Cheers To Beer!’
For more information and to download a Beer Day Britain logo please visit www.BeerDayBritain.co.uk or on social media – @BeerDayBritain on Facebook, Instagram, and Twitter/X.
Notes to Editors
About Beer Day Britain
- Beer Day Britain is an annual celebration on June 15th for all beer lovers and it celebrates beer from mainstream lager to limited edition craft beer and everything in between no matter where it is brewed.
- June 15th is significant because that is also the date Magna Carta was sealed in 1215. The great charter mentions ale in Clause 35.
‘Let there be throughout our kingdom a single measure for wine and a single measure for ale and a single measure for corn…..’
- Ale was so important in England in 1215 that it was cited in one of the most significant legal documents in history. Today beer and pubs are still central to British life and seven out of 10 drinks sold in a pub are beer.
About Jane Peyton
- Jane Peyton is the instigator and driving force of the UK’s annual national beer day – Beer Day Britain (June 15th). She is a beer sommelier, drinks educator, writer, broadcaster, and public speaker. She is the founder of the School of Booze – a drinks education consultancy and corporate events production company.
- Jane was the UK’s first accredited Pommelier (cider sommelier) and Britain’s first Beer Sommelier of the Year. She is a former Imbibe Magazine Drinks Educator of the Year. For her beer work she was awarded the title Outstanding Individual Achievement in Beer from the Beer & Cider Marketing Awards, and a Lifetime Achievement Award from Britain’s All Party Parliamentary Beer Group.
- Jane is the author of three novels (written under a pen name) and eleven non-fiction books including ‘The Philosophy of Beer’, and ‘The Philosophy of Cocktails’.
- She conceived and co-wrote the musical anthem ‘Cheers To Beer’ for Beer Day Britain.
- Her favourite place to be is in the pub drinking beer with friends.
Contact Details
Website: www.BeerDayBritain.co.uk
Jane Peyton email: jane@BeerDayBritain.co.uk
Social media: X/Twitter and Instagram @BeerDayBritain. Facebook: https://www.facebook.com/beerdaybritain/
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