Micro-brewer’s sales increased by consumer-centric, on-the-road sales approach
Norfolk’s Grain Brewery (www.grainbrewery.co.
uk) is enjoying a 30% increase in sales, thanks to the work of its recently appointed ‘Beer Missionary’ Tom Hanna.
Since Tom’s arrival in May this year, Grain has seen its sales steadily rise across all products, with the highest increase in cask ale. Grain gave Tom his unconventional job title, to help spread the word of its award-winning beers throughout the county.
Over the last six months, Tom has successfully grown Grain’s local business as well as keeping in tune with existing customers. Tom regularly visits the pubs and restaurants throughout Norwich, Suffolk and Cambridgeshire to keep them up to date on new beers, but engages with hundreds of consumers along the way, by taking the time to debate beer styles and talk more about Grain, with drinkers in the pubs he visits.
Tom has also been able to add value to Grain’s bottle customers, through independently running free tasting days in these shops, delis and department stores. The tasting days offer consumers a chance to try the range of beers on offer, whilst experiencing the ingredients used in brewing.
“You can’t beat sitting down with friendly people and chatting over a beer, and that’s pretty much what my job is all about. I’ve been delighted so far by the brilliant feedback I’ve been getting from customers and consumers alike.” Say Tom Hanna.
You’ll find Tom cruising the countryside and towns of East Anglia in his Grain-customised Chrysler, spreading the taste of Grain throughout the region. Look out for him on the road and give him a wave!
Tom Hanna with the Grain Cruiser
For more information about Grain, or to arrange an interview with Tom Hanna, please contact Leila on 07889 231000 or email firstname.lastname@example.org.
For further information please contact:
Tel: +44 (0)7889 231000
About Grain Brewery
Situated in the Waveney Valley area of Norfolk, Grain’s backdrop includes a tranquil river and miles of stunning views across the richest farmland in England. The brewery is located on South Farm using a converted dairy as its brewhouse and cellars. Grain sells cask beer to local pubs, and bottles to farm shops, delis, hotels and restaurants, as well as further afield into the neighbouring counties and London. Grain has left behind the usual baggage associated with real ale, and its beers are enjoyed by a younger market of both sexes, as well as appealing to all who love great beer. Grain is not afraid to push the boundaries and break tradition by experimenting with new flavours and foreign beers styles, such as its cloudy Belgian style witbier Blonde Ash, and the gloriously grapefruity ruby red beer Redwood. Grain has won numerous awards, such as the coveted Champion Beer of Norfolk for 2011 and 2012 from CAMRA, overall champion winner at SIBA’s 2011 East beer competition and Archant’s Best Drinks Producer for 2012. www.grainbrewery.co.uk