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17th January 2025

Beer Tourism Pioneer Plans New North of England Adventures – Featuring a ‘Coast-to-Coast Beer Odyssey’

Media Release issued for:

BEER TOURS UK – www.beertoursuk.com

Issued: 16 January 2025                       

Pioneering beer tourism operator BEER TOURS UK (www.beertoursuk.com) is poised to roll out exciting fresh opportunities across Northern England for 2025.

The new tours are being offered for small groups of beer enthusiasts to focus on a trio of dramatically scenic National Parks:

  • the stunning North York Moors – offering the chance to explore the picturesque village featured in the world-famous TV series Heartbeat’,
  • the enchanting Yorkshire Dales, home to the  Herriot Vet Country,
  • the majestic English Lake District.

These tours will run over two to three days to meet demand.

For a longer beer adventure, the three area tours can be combined into a spectacular ‘Coast-to-Coast Beer Odyssey’. Over four days, this tour will travel from historic Whitby on the rugged North Sea coast across the three beautiful national parks to the sweeping Cumbrian shoreline of the Irish Sea – all along the way exploring  independent brewers and characterful pubs.

The tours add to the Beer Tours UK’s established itineraries in North West England, Shropshire and North Wales. The Chester-based operator was founded with beer tourism in its infancy to focus on Britain’s unique cask-ales and pubs. Both veteran ale aficionados and novices alike have been welcomed, many from around the globe – including Australia, Canada, the United States, Japan and Scandinavia – along with many homegrown groups.

Often mixed parties of friends or relatives mark special occasions with the tours, while individual travellers and corporate groups are also welcome. Transport by either mini-bus or rail is included and quality accommodation  offered. Tour itineraries can dovetail with parties undertaking other activities – for instance fell walking, cycling or enjoying historic sites and heritage railways – or with corporate events.

Founder and lead tours advisor Steve Hobman* said: “Pushing out from our established Cheshire heartland is a natural step based on our years of experience. Our original aim remains – to seek out the hidden gemstones of cask-conditioned ale, the original craft beer.

“Many overseas visitors seek a true British pint in a true British pub. We meet that desire in spades, helping to fill the gap between the much-visited cities of London and Edinburgh to reveal the glory of Northern England, its beer and pubs. Fascinating beer journeys  to remember.”

Ends/BTR20b

For more information visit www.beertoursuk.com or email steve@beertoursuk.com

Notes to editors: *Steve Hobman is a beer writer and publicity consultant with many years’ experience in the UK hospitality and brewing scenes. Steve is a SIBA beer judge and a member of the British Guild of Beer Writers.


For media information or images please contact: Steve Hobman at Beer Tours UK: 07751 578605 or steve@beertoursuk.com

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