Alcohol-free brewer, Big Drop, is launching a special edition 0.5% abv Black IPA with a cheeky nod to its musical roots to amplify its partnership with the entertainment industry’s charity: Backup Tech https://www.backuptech.uk/.
Big Drop would never have been born if it wasn’t for music as Co-founders – Rob Fink and James Kindred – were bandmates long before becoming brewmates. And they have a special affinity with Backup Tech as another of their band members was helped by the charity following his terminal cancer diagnosis.
‘By The River’ takes its inspiration from The Clash and is described as a fusion of flavours that combines contrasting beer styles to create a uniquely flavoursome experience of dark malts with a hoppy nose. You can look forward to its chocolatey aromas and a hint of oakiness, complemented by pineapple.
Black IPA is an established favourite among craft beer fans but rarely seen as an alcohol-free option. Similar in appearance to a stout, its hop characteristics are very present: more so than a traditional IPA but balanced with roast flavours thanks to its dark malts.
Rob Fink, Co-founder and CEO of Big Drop, commented: “What better way to welcome the festival season and introduce our charity partner, Backup Tech, than with a limited-edition Black IPA, crafted especially for music lovers by music lovers? We have shown love to the royals with our recent Jubilee IPA Thank Brew but now it’s time to celebrate the punks.”
By The River is available for £29.50 (12 x 440ml cans) from 10th June for a limited 12 week period via https://shop.bigdropbrew.com/collections/seasonal-special/products/black-ipa
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About Big Drop: Big Drop was launched in 2016 as the world’s first brewer dedicated to alcohol-free beer by City lawyer, Rob Fink and long-time friend James Kindred. Both had recently become fathers and were looking to cut back on the booze but could not find any decent alternatives to their favourite craft beers. Recognised as the market leader in the rapidly growing AF craft beer sector, Big Drop has won over 85 international beer awards including seven times World’s Best at the World Beer Awards. Big Drop contract brews in batches through a network of brewing partners worldwide, meaning it can produce fresh beer – locally and ethically – with a minimal carbon footprint. Its range of beers, which are all <0.5% abv, can now be found in over 15,000 locations – including throughout Europe, Australia and North America. In the UK, Big Drop has listings with retailers (eg Sainsbury’s, Tesco, Waitrose, Morrisons and Ocado), throughout the on-trade as well as on doorsteps with Milk & More. For more information about Big Drop’s beers, tasting notes and availability, visit www.bigdropbrew.com.
About Backup Tech: The UK’s registered charity that provides financial support to industry technical professionals, crew/production personnel and people working in the technical supply chain across the UK entertainment industry including those from live events, theatre, TV and film. https://www.backuptech.uk/
Press release from Big Drop
Contact: Harry Seymour 07511 796934 / harry.seymour@bigdropbrew.com