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BIG DROP LAUNCHES BOLD NEW WATERSLIDE-INSPIRED BREW

Award winning alcohol-free brewer, Big Drop launches new brew – Waterslide IPA

As the country opens up and many more return to work, leading alcohol-free brewer Big Drop is inspiring Brits to make the most of their weekends with Big Sundays.

“Our brewer’s eternal quest for the perfect balance.” Introducing Waterslide. A burst with herbal and tropical flavours, sweetness and a touch of bitterness. This juice bomb is a Southern Hemisphere & New World hop powerhouse, designed to make your mouth water. Exploding with sherbet fruit aromas, thirst-quenching tropical notes, and a delicate, lingering lemongrass bitter finish.

Available to enjoy on the Big Drop webstore (12 x 330ml cans, £29.50) here

This release comes as Big Drop launches its fun-filled Big Sundays campaign, which encourages the nation to go big on a Sunday. See more info here: www.bigdropbrew.com/big-sundays/

Big Drop Brewing Co launched in 2016, on a mission to make beers that are big on flavour and personality, but never more than 0.5% ABV. Determined to inject some much-needed positivity into the alcohol-free sector, the brewer’s manifesto is to forget ‘Low and No’, and instead cater to those who love to say ‘Yes’, and who go ‘Big’ on life. The brewer’s Big Sundays campaign is a continuation of this idea – designed to help Brits make the most of their weekends and go ‘big’ everyday of the week.

Those looking to get involved in Big Sundays can use the promo code BIGDROPSUNDAY on the website from Monday-Wednesday, in order to purchase their chosen brews and receive in time for the weekend. With all Big Drop beers included in the campaign – including lagers, stouts, IPAs, sours and more – participants can get adventurous on a Sunday and live their weekend to the full with the award-winning non alcoholic beers.

Big Drop will also be partnering with pioneering grocery delivery app Getir throughout the summer, with dedicated Big Sundays promotions. These will allow participants to get their Big Drop beers within minutes of ordering, allowing them to live big on a Sunday at a click of a button. Elsewhere, Big Drop will be partnering with Vodafone Rewards for the campaign.

For more information, visit bigdropbrew.com/big-sundays.

***ENDS***

About Big Drop Brewing Co: Big Drop was launched in 2016 as the world’s first brewer dedicated to alcohol-free beer by City lawyer, Rob Fink and long-time friend James Kindred. Both had recently become fathers and were looking to cut back on the booze but could not find any decent alternatives to their favourite craft beers. It has since won 60 international beer awards, including four times ‘World’s Best’ at the World Beer Awards and beating full-strength rivals in blind-tastings on a number of occasions. Big Drop contract brews in batches through a network of brewing partners worldwide, meaning it can produce fresh beer – locally and ethically – with a minimal carbon footprint. Recognised as the market leader in the rapidly growing AF craft beer sector, Big Drop can now be found in over 10,000 locations – including throughout Europe, Australia, Canada and the US. In the UK, Big Drop has listings with major pub groups (eg Mitchells & Butlers), restaurant chains (eg Nando’s) and retailers (eg Sainsbury’s, Waitrose, Morrisons and Ocado) as well as on the High Street with Holland & Barrett and on doorsteps with Milk & More. Its range of beers, which are all <0.5% abv, currently consists of: Stout, Lager, Pale Ale, IPA, Brown Ale, Golden Ale, Hazelnut Porter, Cerverza and a Sour as well as special editions and collaborations with other leading brewers. For more information about Big Drop’s beers, tasting notes and availability, visit www.bigdropbrew.com.

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Press release from Big Drop

Contact: lydia@wearefullfat.com

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