- With 8 different 330ml cans, the alcohol free variety pack is a first for mainstream retailers
- Featuring best-selling beers from the alcohol-free brewer’s core range
- Also featuring the all-new ‘Coba Maya Cerveza’ 0.5% brew
- Available in store from Monday 17th May
Alcohol-free brewer, Big Drop, has today announced the launch of The Big Explorer Pack, a new mixed 8-pack of 330ml cans, which will be available exclusively in Waitrose from Monday 17th May. A collaborative idea between the brewer and the retailer, the pack will feature an impressive collection of Big Drop’s best-selling beers, many of which will be listed with the retailer for the first time. The pack will also include Coba Maya Cerveza: a brand new 0.5% lager.
As well as being a welcome addition to Waitrose’s beer range for fans of craft brew, the pack is an opportunity for the uninitiated to take a deep dive into the world of alcohol-free beer, and to discover the myriad of award-winning varieties that Big Drop has to offer.
The pack follows the success of Big Drop’s previous listings with Waitrose – Galactic Milk Stout and Paradiso Citra IPA – which first hit the retailer’s shelves last year. Retailing at £12, The Big Explorer Pack will be available to purchase in 220 Waitrose stores.
The new launch comes at an exciting time for Big Drop, who have a busy summer full of collaborations and releases in store.
Coba Maya Cerveza (new)
A retail first available exclusively at Waitrose, this brand new beer delivers classic summer refreshment. It’s a crisp, clean, lawnmower style lager which pours the colour of straw in sunlight. With a balanced malt punch on the palate and a gentle spicy, herbal aroma of German noble hops, serve with a slice of lime to enjoy the summer in full cerveza style.
Poolside DDH IPA
Previously a limited-edition beer, the Poolside DDH IPA proved so popular that Big Drop decided to bring it back for the summer, exclusively at Waitrose. A classic hop-fest that fuses tropical flavours to recreate the intensity of a double IPA, this brew is the ultimate summer thirst quencher. The fantastic blend of US hops combine to give pineapple, citrus, pine and stone fruit aromas underpinned by a pine and herby flavour – topped off with an unapologetic slap of mango.
Pine Trail Pale Ale
A new listing for Waitrose, the Pine Trail Pale Ale is one of Big Drop’s best-selling beers, and the only alcohol-free beer to ever scoop two top prizes at the World Beer Awards (2017 & 2020).. A delight for the senses, it delivers on all levels. Rosy floral aromas are immediate on pour, with a light and limey citrus bite on the palate and a balanced but obvious bitterness to finish.
Another first-time listing for Waitrose, Big Drop’s Uptime Craft Lager is easy drinking and full-flavoured, but elegant, too. A gold-medalist at the European Beer Challenge, the vegan-friendly brew has light herbal and floral hop aromas, a hint of caramel with peppered spiciness on the palate and a touch of orange at the end.
Paradiso Citra IPA
Voted the UK’s best Speciality IPA at last year’s World Beer Awards – beating 6% ABV beers into second and third place – the Paradiso Citra IPA radiates citrus fruit from first pour to final sip. The bright, sharp twist of bitterness on the end makes it incredibly morish.
Galactic Milk Stout
Big Drop’s first-ever brew – and one of its most decorated with gold medals at the International Beer Challenge, the World Beer Awards and the US Open Beer Championship, to name a few – the Galactic Milk Stout is rich, unctuous and an absolutely decadent treat of a beer. Think honeycomb covered in chocolate.
Double Strike Sour
Gluten-free and vegan-friendly, the Double Strike Sour is a tastebud-tickling brew with a clean white grape aroma, hints of fresh white bread and almost lemon curd-like sourness. It’s a great gateway into the world of sour beers, and – with its mouthwatering properties — it’s an excellent aperitif.
Woodcutter Brown Ale
Another multi award-winner, the Woodcutter Brown Ale is malt-focused with a toasty aroma and soft grassy notes thanks to the light use of hops. The palate is malty with a touch of fruit and caramel. Perfectly paired with something hearty like a good beef stew.
Rob Fink, Co-Founder of Big Drop, comments: “We’re so excited to be working with Waitrose to launch our new Big Explorer pack. Both our Galactic Milk Stout and Paradiso Citra IPA beers have proved exceedingly popular with Waitrose customers since hitting the shelves last year, and we’re confident this pack will also go down a storm. It’s the perfect purchase for consumers looking to discover the many different styles of alcohol-free beer on offer, and the fact that it features two exclusive beers is an added bonus!”
Retailing at £12, Big Drop’s The Big Explorer mixed 8-pack will be available exclusively at Waitrose from Monday 17th May.
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About Big Drop Brewing Co: Big Drop was launched in 2016 as the world’s first brewer dedicated to alcohol-free beer by City lawyer, Rob Fink and long-time friend James Kindred. Both had recently become fathers and were looking to cut back on the booze but could not find any decent alternatives to their favourite craft beers. It has since won 60 international beer awards, including four times ‘World’s Best’ at the World Beer Awards and beating full-strength rivals in blind-tastings on a number of occasions. Big Drop contract brews in batches through a network of brewing partners worldwide, meaning it can produce fresh beer – locally and ethically – with a minimal carbon footprint. Recognised as the market leader in the rapidly growing AF craft beer sector, Big Drop can now be found in over 10,000 locations – including throughout Europe, Australia, Canada and the US. In the UK, Big Drop has listings with major pub groups (eg Mitchells & Butlers), restaurant chains (eg Nando’s) and retailers (eg Sainsbury’s, Waitrose, Morrisons and Ocado) as well as on the High Street with Holland & Barrett and on doorsteps with Milk & More. Its range of beers, which are all <0.5% abv, currently consists of: Stout, Lager, Pale Ale, IPA, Brown Ale, Golden Ale, Hazelnut Porter and a Sour as well as special editions and collaborations with other leading brewers. For more information about Big Drop’s beers, tasting notes and availability, visit www.bigdropbrew.com.
Press release from Full Fat on behalf of Big Drop