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24th March 2022

Black Sheep Brewery springs into April with new seasonal beer

  • Black Sheep Brewery is set to launch Refresher, the latest cask beer in their Seasonal Calendar, available in pubs this April
  • A traditional blonde ale, combining a variety of British hops, Refresher is the perfect spring beer

Black Sheep Brewery has announced the launch of its latest seasonal cask beer, Refresher – a brand new addition to their range available exclusively in April.

Described as a ‘fresh’ take on the classic British Blonde Ale, Black Sheep’s newest beer combines a blend of British hops to provide a sessionable, lightly-floral pint with a clean finish.

At 3.9%, Refresher offers cask beer lovers a light, fruity pint with layers of pulsating hop character. Complimented by radiant notes of citrus that breaks through the smooth, silky head of the pint, Refresher is truly the perfect embodiment of spring.

Refresher is the third beer to be launched as part of Black Sheep’s 2022 Seasonal Cask Beer Range – its biggest range yet – to mark the brewery’s upcoming 30th anniversary in September.

Jack Scott Paul, Brand & Communications Manager at Black Sheep Brewery, says: “We’re really excited to launch Refresher, just in time for the spring season. Refresher is our own, fresh take on the classic British blonde ale, and we know this one will be popular with both cask beer lovers and those looking to try a new kind of pint.”

“As the name suggests, it’s sure to offer perfect refreshment and judging by the recent weather, there’s no better time of year to launch this new beer.”

Back in March, Black Sheep relaunched its popular Black Sheep IPA for the first time in cask format, a beer inspired by their founder Paul Theakston as well as the pioneering brewers of USA who have made a bold stance against bland beer with the invention of daring, exciting IPA flavour combinations.

Despite cask beer being the ‘original craft beer’, the category has experienced a steady decline for several years due to changing consumer habits, the growth of other drinks categories, and pub closures as a result of Covid-19 restrictions.

In response to this, Black Sheep Brewery recently launched its Drink Cask Beer campaign to grow the category as a whole and to encourage young people to move past misconceptions surrounding cask beer.

Jack continued: “We recently embarked on a mission at Black Sheep Brewery with a clear message for young people: Drink Cask Beer.

“We hope with the launch of Refresher, people will be encouraged to try cask, and enjoy one of our lighter, fruiter pints without hesitation. Who knows, it may even change your life.”

The Yorkshire brewery has committed to launching a new cask beer each month, as well as bringing back old favourites, available to on-trade customers in pubs across the country.

ENDS

Notes to editors:

The Black Sheep Brewery is one of British brewing’s most famous stories and has grown from humble beginnings to become a multi-award-winning company, with its beers enjoyed around the world.

As well as its Visitor Centre bar and bistro in Masham, the brewery also owns and operates a growing number of pubs and bars across the region, including The Three Legged Mare and the Last Drop Inn, both in York, and Leeds venues Mr Foley’s Tap House and the Black Sheep Tap & Kitchen.

Black Sheep frequently wins prestigious awards for its beers, including, in 2021;

  • World Beer Awards – Riggwelter – Country Winner
  • World Beer Awards – Peanut Brittle Stout – Gold Award
  • World Beer Awards – Mango Milkshake IPA – Silver Award
  • World Beer Awards – Best Bitter – Silver Award
  • World Beer Awards – Milk Stout – Silver Award
  • World Beer Awards – Hazelnut & Salted Caramel Imperial Stout – Bronze Award
  • World Beer Awards – Raspberry & White Chocolate Milkshake IPA – Bronze Award
  • World Beer Awards – Black Sheep Ale – Bronze Award
  • World Beer Awards – Golden Sheep Ale – Bronze Award

Press release from Black Sheep

For further information on the launch of Refresher, please contact the Black Sheep press office team on 0113 4304 160 or email blacksheep@prohibitionpr.co.uk