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Black Sheep to ‘create scrums’ at pubs with the return of rugby-inspired beer

Black Sheep Brewery is to ‘kick-off’ its 2018 seasonal ale calendar with the return of a rugby-inspired brew to back England’s Six Nations campaign and their 2018 international season.

Ram Tackle will return to pubs from 1st February until 12th March, coinciding with the Championships as England prepares to defend their title.

Launched in 2017, the ruby ale is the third rugby-themed beer created by the Masham-based brewery, following on from Blind Side and Ruckin’ Disaster, which were brewed ahead of and after the 2015 Rugby World Cup.

At 4.1% ABV, Ram Tackle is brewed with eight different English hops.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “Ram Tackle proved to be a hit among drinkers during last year’s Six Nations campaign, and returns as the country expects further success from the boys. We are big on our sport at Black Sheep and it was only fitting to bring our rugby-inspired brew back for another season, which we hope will create more scrums at the bar throughout the tournament!

“We have an exciting seasonal calendar planned for 2018, with a number of creative brews set to hit pubs over the course of the year, and Ram Tackle is the perfect beer to kick-off our schedule with.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis/Stuart Nicholls on 01325 363436

Editor’s Notes:

The Black Sheep Brewery is one of British brewing’s most famous stories and has grown from humble beginnings to become a multi-award winning company, with its beers enjoyed around the world.

In the past 12 months, Black Sheep has won a number of prestigious awards, including:

The British Beer & Pub Association (BBPA) Beer Champion 2017

World Beer Awards – Choc & Orange Stout – Gold Award

World Beer Awards – Riggwelter – Gold Award

World Beer Awards – Black Sheep Ale – Silver Award

World Beer Awards – My Generation – Bronze Award

Based in Masham, in the heart of North Yorkshire, Black Sheep brewed its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever-increasing bland, mass-produced beer, Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot’s Brewery, became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Visitor Centre, at the site of the iconic brewery, has grown to become an award-winning attraction for visitors to Yorkshire, with tens of thousands of people flocking to Masham each year.

The Black Sheep name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife, the Black Sheep Brewery was born – a name that sat well with the area, spoke volumes about the business’ maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to its birth.

Black Sheep’s are full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and its very special Yorkshire Square fermenters.

Black Sheep Best Bitter is now one of the best-selling cask session beers in the UK and many of its creative brews, over the course of its 25-year history, have collected numerous awards – ranging from Black Sheep’s traditional ales to its up and coming craft beers.

2017 marked the launch of Black Sheep Brewery’s first lager, 54 Degrees North, created in homage to its hometown of Masham, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines, as the company embarks on an adventurous new chapter in its distinguished history.

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