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17th July 2014

Blooming Marvellous! Brakspear beer raises £800 for Henley in Bloom campaign

Henley pub operator and brewer has presented a cheque for £800 to Henley in Bloom. The monies were raised from sales of Brakspear’s Blooming Marvellous ale, created to support Henley’s ‘Going for Gold’ campaign in this year’s Britain in Bloom competition.
Blooming Marvellous, a 4.3% golden ale with floral aromas, was brewed throughout June at Brakspear’s Bell Street Brewery. For every pint sold, 20p was donated to the Going for Gold campaign.
Sales of Blooming Marvellous reached 4,000 pints – double the volume Brakspear originally predicted selling when they launched the beer. It was sold in Brakspear’s 10 pubs in central Henley, as well as one non-Brakspear pub, the Bird in Hand, which wanted to support the cause.
Brakspear marketing manager Emma Sweet said, “We’re delighted with the response to Blooming Marvellous, which shows the strength of support for the Going for Gold campaign in Henley, as well as the beer’s superb drinkability during the recent warm weather.
“Blooming Marvellous was popular among local residents, as well as many visitors to the town over the Regatta, who wanted to sup a local beer while enjoying the festival atmosphere. We’re already planning to brew it again in June next year.
“We’re very pleased to be presenting this cheque to Henley in Bloom and know that they will put it to good use improving the floral displays in the town ahead of the visit by the Britain in Bloom judges.”
Going for Gold is Henley in Bloom’s campaign to achieve a gold medal in the Britain in Bloom competition this year. Last year, Henley fell just two points short of gold and was ranked fourth out of nine finalists, scoring 168 points out of a possible 200.
Caption to attached image: Brakspear chief executive Tom Davies (centre) presents a cheque to (left) Marisa Francini, Henley in Bloom coordinator and (right) Kellie Hinton of Henley Town Council